In a bid to maintain up with the rise of the preferred ‘oodle’ breeds, RSPCA NSW is as we speak introducing a really distinctive and particular breed, the ‘Rescuoodle’ in a brand new marketing campaign through M&C Saatchi Group.
The Rescuoodles initiative is aimed toward giving rescue pets an all-inclusive, celebratory identification constructed across the unwavering perception that rescue animals are in a breed of their very own.
With a lower in adoption curiosity resulting in a 30% decline in adoptions throughout all RSPCA NSW shelters, and grownup dogs particularly ready 5 instances longer than they have been two years in the past to search out their without end home, the launch of Rescuoodles hopes to boost the profile of rescue animals.
With a whole bunch of Rescuoodles prepared for adoption at RSPCA NSW, and lots of extra throughout the state in shelters and kilos, the purpose of the marketing campaign is to drive extra adoptions in NSW, encouraging folks to open their hearts and houses to the brand new breed.
The Rescuoodles marketing campaign launches as we speak, spearheaded by a TikTok marketing campaign that includes Dr Lisa Chimes and some furry buddies. Rescuoodles ambassador Dr Chimes is understood to the nation, because of her position in common TV reveals Bondi Vet and Dr Lisa to the Rescue, Lisa is a training Australian veterinarian who works within the emergency and significant care division on the Small Animal Specialist Hospital.
As leaders in animal welfare for over 150 years, RSPCA NSW embraces love for all residing creatures, nice and small. Whether they purr and meow, or squeak or bark, one particular factor units Rescuoodles other than different breeds: an irreplaceable persona that potential adopters will cherish.
Says Kristy Blake, basic supervisor of animal operations and fundraising, RSPCA NSW: “This marketing campaign goals to destigmatise rescue animals, while formally declaring them as a breed of their very own, no matter their background or circumstances.
“Through shining a light-weight on the distinctive qualities of those animals, we wish to showcase their particular standing. By doing so, we hope that individuals will really feel impressed to decide on adoption and that as an alternative of looking for the proper breed, they’ll search for the proper good friend.
“As we move into the festive season, it can be an ideal time for people who are considering adopting. The reason being that during this time, people generally spend more time at home and can help their new Rescuoodle settle into the family.”
Says Sharon Edmondston, group artistic director, M&C Saatchi: “When RSCPA NSW came to us looking for an adoption campaign, we realised pretty quickly our challenge wasn’t to build awareness, it was about creating desire. We needed to create new news for rescues, get people talking about them again, and ultimately get them back to where they belong – as the most desirable ‘breed’ on earth.”
The Rescuoodles marketing campaign launched as we speak, spearheaded by a fascinating TikTok marketing campaign that includes Dr Lisa Chimes and some furry buddies.
RSPCA NSW Rescuoodles x Dr Lisa Chimes Photography is available HERE.
Visit the RSPCA NSW web site www.rspcansw.org.au/adopt/ to view all Rescuoodles available for adoption.
RSPCA (Client):
Senior Manager Communications: Rachel English
Public Affairs Manager: Billie Shacallis
Communications Assistant: Sophie Dever
Communications and Digital Media: James Arentz
M&C Saatchi (Creative):
CCO: Cam Blackley
Group Creative Director: Sharon Edmondston
Copywriter: Will Campion
Art Director: Jackson Elliott
Social Strategy Director: Clement Simon
Head of CX Strategy: Melinda Lofts
CX Strategist: Saskia Meagher
Head of Account Management: Charlie Elliott
Senior Account Manager: Dorian Lagarrigue
Public Relations (S&E)
Senior Account Director: Saynaree Oudomvilay
Account Director: Rebecca Patterson
Senior Account Manager: Sunny Manadavadi
Bohemia (Media):
General Manager: Sev Griffiths
Performance Director: Sam Dasari
Performance Executive: Rowena Pan
Resolution Design (RES):
Senior Producer: Mitchell Carr
Producer: Thea Wheatley
Motion Designers: Robert Peters
Junior Motion Designer: Max Dawson
Editor: Nick Lever
Social media associate: TikTok through their ‘TikTok For Good Launchpad’ program ($50,000).
TikTok:
Daniel Klug: TikTok for Good Launchpad – Lead
Nicholas O’Donnell: Creative company associate
Ant Dever: Head of brand name & artistic consultancy
