G6 HOSPITALITY’S MOTEL 6 partnered with Sony Pictures Entertainment to launch a advertising marketing campaign centered round its upcoming animated movie “Garfield,” scheduled to premiere on May 24. Motel 6 appointed the film’s central character, Garfield, an orange housecat, as its chief pet officer to help friends touring with pets.
As a part of the marketing campaign, friends can keep in a Garfield Movie-themed room in Hollywood, in addition to 10 different Motel 6 places throughout the nation, from May 21 till mid-June, Motel 6 stated in a press release.
“Garfield is well-known for his appreciation of naps, so he’s an expert when it comes to a comfortable night’s rest,” said Adam Cannon, G6 Hospitality’s chief model officer. “Motel 6 has been welcoming pets for free for more than 60 years and is one of the top reasons guests stay with us. Garfield will help take our love of our four-legged friends to the next level.”
Pet fans can be part of Garfield on the orange carpet at “The Garfield Movie” world premiere on Sunday, May 19, in Los Angeles, the assertion added. One winner and as much as three friends will obtain premiere tickets, round-trip flights and a two-night keep in “The Garfield Movie”-themed Suite at Motel 6 Hollywood for his or her group.
Additionally, 20 runners-up will obtain a $25 film reward card and a voucher for one night time’s keep, legitimate at any Motel 6 location of their selection, Motel 6 stated. Garfield can be reworking rooms right into a “Garfield Movie”-themed expertise at 10 further Motel 6 places nationwide to make sure cats (and dogs) are handled nicely.
“Through this creative and impressive campaign, Motel 6 will certainly raise the bar for the ultimate pet experience with Garfield’s high standard seal of approval,” stated Jeffrey Godsick, Sony Pictures Entertainment’s government vice-president of worldwide partnerships and model administration and head of location-based leisure. “Who better to provide his expertise to help pet travel be a little easier than everyone’s favorite pampered, Monday-hating, lasagna-loving indoor cat.”
In July, G6 Hospitality’s Motel 6 and Studio 6 related to the Humane Society of the U.S. for the “More Than a Pet” marketing campaign. The corporations raised consciousness of the pet poverty disaster and offered monetary help to struggling pet house owners. Additionally, they sponsored 9 truckloads of pet meals, feeding 15,300 animals in want.
