“From what I’d heard of the place, I thought it’d just be an Instagrammable location that you’d visit once just for the aesthetics, but I really enjoyed the drinks, which were experimental and innovative. Gimmicks might work to grab customers’ attention, but no one’s going to return if the offerings aren’t up to snuff,” she provides.
Ms Sonia Jusuf, a 3D artist, agrees {that a} considerate and ingenious idea is engaging, however provided that there’s a significant expertise available.
“I am lukewarm towards obvious commercial gimmicks which deliver only on superficial Instagram moments,” says the 36-year-old.
“I actually prefer to drink at home these days, because it’s cheaper and more convenient. But I would be willing to step out and spend at a place where I can be taken on a journey of some kind.”
Ghostwriter (lowtide.sg/ghostwriter), positioned in Club Street, seems to be to supply entrepreneurs – comparable to Spectre’s Andrew Pang and Inch Chua – an incubation area to trial their ideas earlier than making the high-stakes funding of opening a full-blown venue in Singapore’s busy F&B scene.
It was opened in January by the identical group behind Sago House, Low Tide and Underdog Inn, all profitable bar-restaurants which every have totally different model identities and choices.
Sago House, as an illustration, positions itself as a homey neighbourhood consuming joint, whereas Low Tide provides a South-east Asian twist to the tropical tiki bar.
