Freshpet, the main recent pet meals model, introduced at the moment a yearlong partnership with world famous person Meghan Trainor, the pop hitmaker behind ‘All About That Bass,’ ‘Made You Look,’ and latest observe with T-Pain ‘Been Like This,’ as its first Freshpet Ambassador, on National Pet Day. As a part of the Freshpet marketing campaign, Trainor wrote and recorded a brand new tune, particularly highlighting her love of being a canine mother and the significance she locations on feeding actual, wholesome meals to pets.
“Being a father or mother to my two boys and 4 pups has been the best pleasure of my life,” mentioned Meghan. “Freshpet and I share similar mindsets in wanting what’s best for our pets to help them live the longest, happiest lives. I used to make my dogs’ food from scratch. So, when I came across Freshpet, made with real meat, fruits, and vegetables, I knew I found a brand I could trust, and I’ve never seen them more excited for mealtime. My girls deserve the best, and the best is Freshpet.”
The centrepiece of the marketing campaign is an authentic tune, ‘I’m A Dog Mom,’ and an accompanying music video crafted within the pop star’s signature model, that includes her 4 dogs. The effort was conceived and created by Freshpet’s company of file, Terri & Sandy. The video was shot by Trainor’s very long time collaborator, director Lauren Dunn.
The ‘I’m A Dog Mom’ video will run in :06, :15, :30, and :60-second variations throughout digital and social media channels together with Facebook, Instagram, TikTookay, and YouTube, in addition to OTT streaming channels. Trainor can even seem in a wide-reaching on-line and social media marketing campaign together with a private look, and extra, all through the year-long partnership.
“Meghan is a outstanding expertise and we all know she’s solely going to proceed to rise to new heights,” mentioned Scott Morris, Freshpet co-founder and president. “We were drawn to her confidence, her warm personality, and, of course, her love for her dogs. She is unapologetically obsessed with her dogs and their health and happiness, which makes her align perfectly with Freshpet and what we stand for. Meghan’s authenticity and spirit is something we admire, and we’re thrilled to welcome her to the Freshpet family,” Morris continued
“We’ve been working with Freshpet for 13 years and collaborating with Meghan has been among the most rewarding creative partnerships for the brand,” says Sandy Greenberg, co-founder, co-CEO. “Her pure love of dogs, and her ability to bring joy and connect through her music will no doubt strike a chord with all pet parents.”
Meghan rose to prominence along with her breakout tune, ‘All About That Bass,’ which reached #1 on the US Billboard Hot 100chart and bought 11 million copies worldwide in 2014. This 12 months the long-lasting hit additionally celebrates its 10-year anniversary. To date, Trainor has launched 5 studio albums and acquired varied accolades, together with the 2016 Grammy Award for Best New Artist. She has additionally developed a powerful social media presence, amassing greater than 62 million followers throughout platforms. For vacation 2023, she launched the tune, ‘Wrap Me Up’ with Jimmy Fallon, which hit #1 on the Billboard charts. Most not too long ago, she introduced her sixth album, Timeless, which can be launched on June seventh, along with her first tour in seven years starting in September 2024.
Freshpet hopes the partnership with Meghan will awaken extra pet mother and father to the advantages and significance of feeding their pets actual, recent meals. Meghan Trainor will begin showing on behalf of Freshpet throughout a number of media platforms starting this month.
