This Morning bosses have reportedly begged Cat Deeley and Ben Shephard to take over as Holly Willoughby and Phillip Schofield’s everlasting replacements on This Morning.
Holly, 42, and Phillip, 61, each left the ITV daytime present final yr and since there was a rotating group of stars on the helm.
Cat, 47, impressed viewers along with her presenting expertise when she appeared on the present in November and was stated to have left bosses devastated when she then turned down the primary gig.
However, new stories declare that producers went again to the drafting board to try to woo the previous youngsters’s TV star and are set to announce as her the brand new Monday to Thursday host alongside Ben Shephard.
It’s attainable the explanation for the sudden U-turn is monetary, with Cat set to nab a bumper payday as the brand new host.
As This Morning bosses ‘pursue Cat Deeley for a everlasting internet hosting function’ might the prospect to DOUBLE her already profitable earnings be too tempting to show down? (pictured on the present in November)
Producers reportedly went again to the drafting board to try to woo the previous youngsters’s TV star and are set to announce as her the brand new host alongside Ben Shephard (pictured on the present in September)
When stories of her becoming a member of the present first emerged final yr it was claimed she and Ben would obtain an annual wage of £555,000.
While hefty, the wage nonetheless paled compared to former hosts Holly and Phil, who had been stated to have been paid £700,000 yearly for his or her function.
However, Cat is not wanting money as she presently earns a minimum of £344,000 a season internet hosting So You Think You Can Dance within the States, the place she is claimed to be paid £43,000 an episode.
The new collection is about to air in March and Cat has been dividing her time between the States and the UK for filming.
Therefore it stands to purpose that if Cat has modified her thoughts about showing on This Morning her contract would both enable her to proceed juggling her LA gig.
If she does resolve to maintain each jobs it will not be for monetary causes, nevertheless, as model and tradition professional Nick Ede revealed she might double her This Morning wage with model offers on-line.
Nick informed MailOnline: ‘Cat is well-liked within the type stakes and I can see her making a number of money partnering with manufacturers like John Lewis and M&S who will likely be vying for her to put on their objects.
‘She might earn over £200,000 from vogue collabs and she or he additionally has her personal perfume which I’m positive will fly off the cabinets.
‘I also can see her probably collaborating with a model like Charlotte Tilbury or L’Oréal and for these she might earn a cool £250,000.
‘Cat is the right presenter for This Morning. She has an enormous fanbase of people that grew up along with her on a Saturday morning and she or he’s all the time been a protected pair of arms.
‘She has a terrific repute for being plenty of enjoyable however she will be able to additionally steadiness tough dialogue factors too which is why she’s going to make a successful pairing with Ben.
‘What’s additionally actually nice for a model about Cat is that she has an enormous enchantment within the USA because the host of the hit present So You Think You Dance so in the event that they need to broaden or create model offers within the UK and US she’s the right person to do it.’
Cat is not wanting money as she presently earns a minimum of £344,000 a season internet hosting So You Think You Can Dance within the States, the place she is claimed to be paid £43,000 an episode
It’s claimed Cat and Ben will obtain an annual wage of £555,000 which pales compared toPhillip Schofield and Holly Willoughby, who had been stated to have been paid £700,000
Cat and Ben’s determination to affix the present was reported by The Mirror on Thursday, with a supply saying: ‘The cat’s out of the bag – they’re the brand new dream group. ITV is planning to announce Cat and Ben as their new star pairing in March.
‘Obviously Ben is well-known and cherished by the ITV daytime viewers due to his many years on the breakfast couch. Cat can also be a really recognisable face, due to her lengthy stint of engaged on children’ TV, though she’s been over within the US for a very long time.
‘People had been very impressed along with her visitor presenting stint final yr alongside Rylan and fortunately the timing has all come collectively. Everyone is delighted.’
It comes after it was reported late final yr that Cat had ‘turned down’ the job supply.
Cat, Ben and ITV have been contacted by MailOnline for additional remark.
Dermot O’Leary and Alison Hammond look set to proceed because the present’s common Friday and faculty vacation presenters.
It comes after Holly left the present final October ‘for the sake of her household’ after discovering she was the goal of a foiled kidnap and homicide plot and has since not been changed completely.
It got here 5 months after Phillip Schofield’s departure after his affair with a young male showrunner was made public, adopted by claims of an more and more strained relationship together with his co-host.
Cat – who’s married to fellow presenter Patrick Kielty – started her profession as a co-presenter for the ITV youngsters’s present SMTV Live, for which she received a BAFTA Children’s Award, and its spin-off chart present CD:UK.
It has been reported that their launch footage forward of the official announcement will likely be shot later this month together with new promotions for the present (Cat with Craig Doyle visitor presenting on Nov 15, 2023)
Ben, 49, joined GMB in 2014 and has been with them ever since and is considered one of their most cherished stars (seen with Charlotte Hawkins on the present)
Cat started her profession as a co-presenter for the ITV youngsters’s present SMTV Live, for which she received a BAFTA Children’s Award, and its spin-off chart present CD:UK (seen in 2000 with Ant and Dec)
Meanwhile Ben, 49, joined GMB in 2014 and has been with them ever since and is considered one of their most cherished stars.
It comes after earlier this week it was claimed that This Morning employees are ‘furious’ {that a} common presenting group has not been put in place but since Holly and Phillip’s departure from the present final yr.
Alison and Dermot, and Josie Gibson and Craig Doyle have stepped in to entrance the present for now, whereas Sian Welby and Rochelle Humes have additionally appeared.
It was beforehand claimed Alison was a front-runner for the common spot however she declined to give attention to different initiatives and is claimed to be backing Josie for the job.
It comes after Sian Welby impressed viewers as she took the helm with Dermot final week.
A supply informed the Mail: ‘Sian has carried out a incredible job and everybody completely loves her.
‘She is a large breath of contemporary air, she has come alongside and simply wowed everybody. She has been a pleasure to look at for the viewers but in addition editor Martin Frizell and different executives on the present they usually suppose she has the flexibility to develop and develop on the present and turn into the subsequent Holly.
‘It mustn’t be forgotten that Holly was like her as soon as and look what occurred to her, she was the host for 14 years.
‘Martin and Emma are each agreed that she has bought what it takes to be a star, it’s actually thrilling and she or he may be very a lot in a pole position for the job now.
‘Sian is seen to be by much better than a number of the presenters who’ve hosted the present in recent months.’
Meanwhile, Holly is reportedly being eyed-up for presenting roles within the US after making her method again on to UK screens.
The TV host returned to the airwaves this month on Dancing On Ice.
It is now claimed she might head over to America for work, with the star hopeful it would additionally increase her life-style model.
An insider informed The Sun: ‘Holly’s a free agent and for the primary time in years she’s free to be courted by these big streaming platforms.
‘A variety of US networks and manufacturing corporations have been all for her for some time and she or he’s caught the eye of some main manufacturers.
Alison and Dermot, and Josie Gibson and Craig Doyle have stepped in to entrance the present for now, whereas Sian Welby, Rylan Clark and Rochelle Humes have additionally appeared (Josie and Rylan seen)
It comes after Sian Welby impressed viewers as she took the helm with Dermot final week from Monday to Thursday
‘She has true star pulling energy and in addition to being glamorous she is a sophisticated skilled in entrance of the digital camera. It’s an thrilling time in her profession.’
It is claimed Holly is hoping to make use of any increase of publicity within the United States to push her life-style model Wylde Moon, which has been in comparison with Gwyneth Paltrow’s Goop.
The supply added: ‘Holly has made it no secret that she is following the Gwyneth Paltrow model mannequin. Launching herself Stateside might make these goals a actuality.’
MailOnline contacted a consultant for Holly for remark.
