SAN FRANCISCO, April 29, 2024–(BUSINESS WIRE)–Wag! (Wag! Group Co., Nasdaq: PET) at this time reveals the extremely anticipated rebrand of Dog Food Advisor (DFA) — the U.S.’s main pet meals evaluation and recommendation web site.
The improved, expanded and extra user-friendly design continues to offer unbiased critiques, science-based consumer-focused content material, and updates on pet food remembers for its group, enhancing pets’ and their mother and father’ lives. Dog Food Advisor additionally companions with quite a lot of best-in-class manufacturers, serving to them efficiently navigate the ever-growing competitors within the pet meals and deal with house.
“The Dog Food Advisor rebrand is a serious step ahead in our mission to turn into essentially the most trusted useful resource for pet mother and father all over the place,” mentioned Garrett Smallwood, CEO and Chairman of Wag!. “By making a extra partaking and user-friendly platform, we’re not solely making the pet meals expertise extra pleasing and useful for pet house owners, but additionally strengthening our partnerships with main manufacturers like Chewy, The Farmer’s Dog, and Ollie. Ultimately, this permits us to faucet deeper into the huge potential of the pet meals TAM.”
In addition to the rebrand, DFA has launched a white labeled model of its proprietary Dog Food Calculator, which permits pet mother and father to obtain personalised pet food suggestions. The expertise debuted with Vox Media’s The Dodo as a launch companion, instantly offering tens of millions of pet mother and father with a simple answer for selecting the perfect meals for his or her canine’s weight-reduction plan. DFA is worked up to supply the white labeled expertise to extra massive companions within the coming months.
Wag!, which strives to be the primary platform to resolve the service, product, and wellness wants of the fashionable U.S. pet family, acquired DFA in January 2023.
For extra details about Wag!, go to wag.co.
About Wag! Group Co.
Wag! Group Co. strives to be the #1 platform to resolve the service, product, and wellness wants of the fashionable U.S. pet family. Wag! pioneered on-demand canine walking in 2015 with the Wag! app, which affords access to 5-star canine walking, sitting, and one-on-one coaching from a group of over 500,000 Pet Caregivers nationwide. In addition, Wag! Group Co. operates Petted, the nation’s largest pet insurance coverage comparability market; Dog Food Advisor, one of the vital visited and trusted pet meals evaluation platforms; WoofWoofTV, a multi-media firm bringing pleasant pet content material to over 18 million followers throughout social media; maxbone, a digital platform for contemporary pet necessities; and Furmacy, software program to simplify pet prescriptions. For extra data, go to Wag.co.
Forward-Looking Statements
This press launch accommodates sure forward-looking statements inside the that means of the Private Securities Litigation Reform Act of 1995. Some of the forward-looking statements will be recognized by means of forward-looking phrases. Statements that aren’t historic in nature, together with the phrases “anticipate,” “anticipate,” “suggests,” “plan,” “consider,” “intend,” “estimates,” “targets,” “initiatives,” “ought to,” “might,” “would,” “might,” “will,” “forecast” and different comparable expressions are supposed to establish forward-looking statements. These statements embrace these associated to the Company’s skill to additional develop and advance its pet service choices and obtain scale; skill to draw and retain personnel; market alternative, anticipated progress, and future monetary efficiency, together with administration’s monetary outlook for the longer term. Forward-looking statements are predictions, projections and different statements about future occasions which can be based mostly on present expectations and assumptions and, consequently, are topic to dangers and uncertainties. Many elements might trigger precise future occasions to vary materially from the forward-looking statements on this press launch, together with however not restricted to: administration’s monetary outlook for the longer term; market adoption of the Company’s pet service choices and options; failure to appreciate the monetary advantages of acquisitions; the power of the Company to guard its mental property; modifications within the aggressive industries wherein the Company operates; modifications in legal guidelines and laws affecting the Company’s business; the Company’s skill to implement its business plans, forecasts and different expectations, and establish and notice extra partnerships and alternatives; and the danger of downturns out there and the know-how business. The foregoing listing of things is just not exhaustive. You ought to fastidiously take into account the foregoing elements and the opposite dangers and uncertainties described within the “Risk Factors” part of the Company’s filings, together with the Annual Report on Form 10-Okay for the 12 months ended December 31, 2023. These filings establish and handle different essential dangers and uncertainties that would trigger precise occasions and outcomes to vary materially from these contained within the forward-looking statements. Forward-looking statements communicate solely as of the date they’re made. Readers are cautioned to not put undue reliance on forward-looking statements, and the Company assumes no obligation and doesn’t intend to update or revise these forward-looking statements, whether or not because of new data, future occasions, or in any other case. The Company doesn’t give any assurance that it’s going to obtain its expectations.
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