According to Mars Petcare, customer need triggered the business to get in the complete-and-balanced sector, considerably broadening its offerings.
“Our TEMPTATIONS brand has an established history of irresistibility, with a loyal feline fanbase that loves TEMPTATIONS treats,” said Jean-Paul Jansen, vice president of marketing at Mars Petcare North America. “We speak with cat moms and dads all the time about just how much their cats go nuts for them, so the natural next action was to bring that exact same tasty attract mealtime.
“Cats can sometimes be hard to please, but we love them for it,” Jansen included. “Part of being a cat parent is trying to earn the approval of your cat, and we know the new TEMPTATIONS Dry Cat Food will help break down that cool cat exterior and allow a new and unique way for cats and their parents to bond.”
The brand-new TEMPTATIONS Dry Cat Food includes crispy and velvety “pockets” combined with dry kibble offering high palatability to cats. Formulated with top quality protein, minerals and vitamins, the brand-new cat food can be found in 4 tastes: Tasty Chicken, Seafood Medley, Tempting Tuna & Chicken and Block Party BARBEQUE.
“The new TEMPTATIONS Dry Cat Food gives our customers a new way to experience a brand they already love,” said Kaitlyn Shadiow, vice president of merchandising, pets, Walmart. “TEMPTATIONS treats have always been a favorite in the pet aisle at our stores and online, and we know our cat parent customers will be thrilled to be the first to try this new product for their feline friends.”
TEMPTATIONS dry cat food is available in 3.15-lb and 13.5-lb bags for $5.98 and $14.98, respectively, specifically at Walmart, both in-store and online. Mars Petcare prepares to provide the brand-new food to other merchants in the fall of 2023.
Alongside the launch of its very first cat food, TEMPTATIONS likewise introduced brand-new cat deals with, called TENDER FILLS™, and debuted a brand-new platform, called CATS LOSE THEIR COOL™.
Read more about brand-new family pet food and reward items.
