Instagram’s new podcast is a platform for A-listers. Rappers Doja Cat and Ice Spice are the primary friends on Close Friends Only, an audio present developed by Insta and The Unwell Network.
A press launch from Instagram describes Close Friends Only as a program that gives “the latest on culture — from memes and icks, to fashion and friendship — all from your favorite celebrities.” The first two celebs to look on the present are a pair of pop stars who’re at present on tour collectively. In a promo for the podcast, Doja and Ice get “catty and spicy” as they share their opinions on prime creators (they each love Druski), viral movies, and their respective Insta feeds.
The first episode of Close Friends Only hit Spotify, iHeartRadio, and Apple Podcasts on December 7. The podcast is tied into Instagram’s Trend Talk submit, through which the Meta-owned platform predicted the themes that can captivate Gen Z in 2024.
The different firm behind Close Friends Only additionally is aware of a factor or two about tendencies. The Unwell Network, which launched earlier this 12 months, is led by Alex Cooper. The Call Her Daddy host is working with different influential girls — together with TikTokers Alix Earle and Madeline Argy — to develop unique podcasts.
With Close Friends Only, Instagram is adapting a method different platforms have used to spice up their cultural relevance. YouTube has stored a watch on the latest tendencies by way of the MatPat-hosted podcast Like and Describe. TikTok is building its personal connections with Top 40 artists by way of In The Mix, a star-studded live performance slated for December 10. Now, Instagram is exhibiting the world that it additionally has connections to hitmakers — and insights about their feeds. You can search for new episodes of Close Friends Only throughout main podcast distribution platforms.
