Known as a platform that constantly champions rising expertise, London Fashion Week (LFW), which turns 40 this yr, is a hotspot for Chinese designers. The Fall 2024 showcase runs from Friday to February 20, and as soon as once more, London is proving itself because the place to scout and have a good time expertise from China.
From extra established names, equivalent to crimson carpet mainstay Huishan Zhang and Xiaohongshu favorites Susan Fang and Mithridate, to peachy debuts like Momonary, listed here are the Chinese designers-to-know on the upcoming LFW schedule.
Founded: 2017
Social media presence: Xiaohongshu (11,300 followers and #susanfang has 5.6 million views), Weibo (105,000 followers), Instagram (63,400 followers)
KOLs dressed: Griff, Alexa Chung, and Nicola Roberts
Signature: Tiered tulle attire
Founded: 2019
Social media presence: Xiaohongshu (8,727 followers and #momonary has 769k views), Weibo (105,000 followers), Instagram (12,700 followers)
KOLs dressed: N/A
Signature: Quilted flowers
Founded: 2012
Social media presence: Xiaohongshu (841 followers and #huishanzhang has 601,100 views), Weibo (131,000 followers), Instagram (87,300 followers)
KOLs dressed: Tang Yan, Anya Taylor-Joy, Emerald Fennell, Claire Foy, Gemma Chan
Signature: Gowns
Founded: 2018
Social media presence: Xiaohongshu (5,081 followers and #yuhanwang has 2.1 million views), Weibo (#yuhanwang has 99,000 reads), Instagram (87,300 followers)
KOLs dressed: New Jeans, Blackpink, Bimini, Abbey Clancey, Ruth Wilson
Signature: Florals and lace
Founded: 2020
Social media presence: Xiaohongshu (#chetlo has 1.3 million views), Weibo (#chetlo 3,020 reads), Instagram (127,000 followers)
KOLs dressed: Zendaya, Maya Jama, Leigh-Anne Pinnock, XG, Kali Uchis, Sza, Doja Cat
Signature: 3D spike trend
Founded: 2018
Social media presence: Xiaohongshu (4,213 followers and #mithridate has 2 million views), Weibo (144,000 followers), Instagram (21,600 followers)
KOLs dressed: Gigi Hadid, Jenna Coleman, Gemma Chan, Zara Larsson, David Tennant
Signature: Statement embellishment and jewellery