“He has given a lot to this nation and continues to take action.”
Taoiseach Leo Varadkar has offered legendary Irish broadcaster Charlie Bird with an award for his ‘Climb with Charlie’ marketing campaign that raised hundreds of thousands for charity.
The fundraising occasion was the one Irish PR entry to have been shortlisted within the Best-Not-For-Profit class at this yr’s World Public Relations and Communication Awards, earlier than occurring to win the prize.
Following his prognosis with Motor Neurone Disease in 2021, Charlie made headlines for climbing Croagh Patrick with a purpose to elevate money for Pieta and the Irish Motor Neurone Disease Association.
The preliminary fundraising purpose was €1 million although the marketing campaign went on to boost over over €3.6 million.
Public relations skilled and buddy of Charlie’s, Paul Allen of Paul Allen and Associates, submitted the ‘Climb with Charlie’ entry for the awards ceremony.
The PR agency was the lead organiser and communications crew behind the initiative.
Taoiseach Leo Varadkar offered broadcaster Charlie Bird with an award for his ‘Climb with Charlie’ marketing campaign.
Justin Green, President & CEO of awards organiser Global Alliance, Taoiseach Leo Varadkar and Charlie Bird
After the win, the Taoiseach offered Charlie with the award in his workplace at Government Buildings earlier this month.
Speaking concerning the marketing campaign, Varadkar stated: “Charlie has touched the lives of so many individuals in Ireland who adopted his trusted information protection over the years.
“He has given a lot to this nation and continues to take action, elevating consciousness of Motor Neuron Disease and money for the Irish Motor Neurone Disease Association and psychological well being charity Pieta.
“Congratulations to Charlie, his spouse Claire, their canine Tiger and the entire crew behind the vastly profitable ‘Climb with Charlie’ marketing campaign on this well-deserved worldwide award.”
Header picture through Twitter / Charlie Bird
This article initially appeared on joe.ie
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