FRANCHISE
IMG will be the unique publishing representative for the hit mobile video game franchise Angry Birds, broadening its existing international licensing representation arrangement with the brand name’s parent business Rovio Entertainment.
This is the very first time the Angry Birds brand name’s customer items and location-based home entertainment licensing and publishing rights will be combined under one international firm. IMG will look for to broaden the franchise’s existing publishing program, that includes local handle Penguin Children’s Puffin and Nordic publishing house Storytel, with brand-new international and local offers for books, comics, audiobooks and activity books including the brand name’s characters.
IMG and Rovio Entertainment’s existing collaboration has actually seen the franchise grow to a kids’s sports and way of life collection with Venum, luxurious dabble Mighty Mojo, clothing with Four Seasons and a kids’s earphone line with Powerlocus. Ahead of Angry Birds’ 15th anniversary in 2024, the 2 business are likewise interacting to grow the brand name’s international footprint through location-based experiences. In 2023, Immersive Gamebox released an immersive, life-size Angry Birds video gaming experience in more than 20 areas throughout the U.S., U.K., U.A.E. and Germany and SCG is opening an Angry Birds themed café in New York City this year.
There have actually been a number of movies and animations in the Angry Birds franchise.
FINANCIAL INVESTMENT
Studiocanal has actually revealed that it has actually made a “significant investment” in U.K. production house Birdie Pictures, led by CEO Phil Temple (“Code 404”), who was previously executive manufacturer at Kudos, where he was most just recently dealing with “This Town” by Steven Knight for BBC One. Birdie’s very first task will be an adjustment of the brand-new book “The Mysterious Case of the Alperton Angels,” by bestselling author Janice Hallett.
APPOINTNENT
The U.K.’s North East Screen (previously Northern Film and Media) has actually selected Oscar and BAFTA-winning movie manufacturer David Parfitt as their brand-new chair. Parfitt’s credits consist of “Shakespeare in Love,” “My Week with Marilyn” and “The Father.” The appointment follows record financial investment in the screen market in the North East area with a £25 million ($30 million) dedication from the BBC, a brand-new collaboration with 12 regional authorities and 3 integrated authorities bringing a more £11.4 million financial investment and considerable brand-new studio advancements in the area.
