AMSTERDAM (Reuters) – Privately held Dutch cloud communications software program firm MessageBird mentioned on Thursday it has rebranded as “Bird” and is reducing costs to nicely under these of U.S. rival Twilio in a bid to win market share.
“Today we are … taking our margins to zero,” CEO Robert Vis mentioned in a weblog submit on the corporate’s new area
A spokesperson mentioned the corporate couldn’t remark past the weblog assertion.
Bird helps corporations handle their communications with customers through all channels — messaging apps, cellphone calls, video calls, on-line chats and e-mail.
A supply acquainted with the corporate mentioned Bird registered EBITDA, or earnings earlier than curiosity, taxes, depreciation and amortization, of round 80 million euros ($87 million)in 2023. The firm is weighing an IPO on the Euronext inventory alternate in 2024 or 2025.
In 2021 Bird raised $800 million from buyers together with Eurazeo, Tiger Global and Owl Rock and bought e-mail large SparkPost in a deal price $600 million.
($1 = 0.9200 euros)
(Reporting by Toby Sterling; Editing by Susan Fenton)
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