John Oliver’s marketing campaign for the pūteketeke raised international consciousness of Aotearoa birds.
Photo: Screengrab
British comic John Oliver’s cameo on this yr’s Bird of the Century competitors has completed greater than ruffle some feathers.
Forest and Bird instructed RNZ donations related to the marketing campaign had been “a number of occasions greater” than earlier years.
That was thanks primarily to Oliver’s “outrageous” marketing campaign that noticed the pūteketeke take the crown in a landslide victory, a spokesperson mentioned.
The marketing campaign included adverts in Paris, Mumbai, Tokyo and London, promotion on his present Last Week Tonight and an look on The Tonight Show with Jimmy Fallon wearing full-on grebe garb.
Donations had been nonetheless being counted – and continued to roll in – so Forest and Bird couldn’t give a complete, however a spokesperson mentioned it was “unbelievable.”
“The assist that we have seen from each abroad and right here in NZ has been unbelievable,” a spokesperson mentioned.
“The abroad donations, given New Zealand’s alternate charges, are definitely working in our favour.
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“The donations will assist us to maintain being an efficient advocate and voice for te taiao nature, as we have now for the previous 100 years.”
Earlier this week Forest and Bird’s Ellen Rykers instructed Morning Report it might solely be a superb factor that Oliver ignited dialog about our native birds.
There was a report variety of votes this yr – greater than 350,000 from 195 nations, surpassing the earlier report of 56,733.
