They ‘Will Be the VIPs’

Routes will presently serve the New York City metro space with flights to Los Angeles and London

Man’s greatest buddy will quickly have the ability to get the VIP remedy when taking to the skies!

Earlier this week, BARK, a dog-focused firm that gives merchandise, providers and content material for canines, launched BARK Air, the “world’s first air journey expertise designed particularly for dogs first, and their human companions second,” in keeping with a press launch obtained by PEOPLE.

Currently, routes will serve the New York City metro space by way of Westchester County Airport (HPN) with flights to the Los Angeles space through Van Nuys (VNY) and London, by Stansted Airport (STN).

According to the discharge, an Argus Platinum-rated constitution firm is “answerable for all plane, crew, upkeep, and insurance-related issues.” BARK, in the meantime, the discharge mentioned, is “targeted on creating and delivering a world-class air journey expertise for dogs and their individuals.”

Never miss a narrative — join PEOPLE’s free daily newsletter to remain up-to-date on the most effective of what PEOPLE has to supply, from movie star information to forcing human curiosity tales.

Related: Everything You Need to Know About Traveling on a Plane with Your Dog

After reserving a visit on-line, customers shall be contacted by a BARK Air concierge, who will collect details about every canine and their human’s journey plans.

On the day of journey, pets and their human counterparts will arrive on the airport 45 to 60 minutes earlier than takeoff, when the dogs will mingle with different canine companions as their homeowners dine on meals ready by onsite cooks.

Next, dogs shall be greeted by BARK Air concierge, who will “assist them settle into their expertise by way of socialization and dog-centric cabin preparation,” per the discharge. They may even have access to varied aids, the corporate added, together with “calming treats, noise-canceling ear muffs and calming jackets to make sure a stress-free and pleasurable flight.”

Story continues

Once onboard, BARK-branded treats, snacks and “surprises” shall be provided to the dogs, and they are going to be “served their beverage of selection throughout ascent and descent to make sure they don’t expertise any ear discomfort generally brought on by adjustments in cabin stress,” BARK mentioned.

Related: The 9 Best Airline-Approved Pet Carriers of 2024 for In-Cabin and Cargo Hold

“When we started BARK in 2011, we were on a mission to disrupt the dog space and create products designed for dogs and their humans. We are excited to take the insights we’ve learned over the years to create an experience that is truly dog-first, which is drastically different from just accepting dogs — from the ground to the skies,” mentioned Matt Meeker, co-founder and Chief Executive Officer at BARK.

“We consider this initiative will elevate consciousness of our model’s mission and values, introduce extra canine lovers to the BARK household, and assist enrich the lives of dogs and their individuals world wide,” he added.

In a press release of his personal, Zahir Ibrahim, Chief Financial Officer at BARK, echoed these sentiments, stating, “We consider this initiative will increase consciousness of BARK’s mission in a cost-effective method. Given we aren’t dedicated to reserving flights far upfront, we’ve got a whole lot of flexibility to opportunistically constitution flights throughout instances of excessive demand.”

“In parallel, we consider the extra visitors to BARK.co will increase consciousness of our full providing, benefiting our core business in the long run,” he continued.

For extra People information, be certain that to sign up for our newsletter!

Read the unique article on People.