Southern Cross Pet Insurance and the New Zealand Veterinary Association are rallying brand names and online marketers to secure cats and dogs from human foods that can make them ill and, in doing so, alter the face of family pet food safety permanently.
The effort is contacting chief marketing officers (CMO) to use a devoted ‘Paws Off!’ sign to brand name product packaging in a quote to help raise customer awareness about the threats of food active ingredients for animals.
This job is an outcome of research study by Southern Cross Pet Insurance which revealed that a person in 3 Kiwi family pet owners are uninformed of the possibly deadly effects of feeding daily foods and beverages to their furry pals.
The style, produced by TBWA and Seachange Studio, includes easy standards and info about what ensures foods and beverages hazardous, permitting anybody to utilize it.
The effort is supported by a totally incorporated campaign, consisting of movie, out-of-Home (OOH) digital, and social activity.
Shane Bradnick, primary industrial officer at TBWA, New Zealand, says, “The symbol is designed such a way that it can be so easily applied and used. We’ve already had encouraging conversations with lots of brands and businesses about ‘Paws Off!”
Bridgette Muir, head of product and marketing at Southern Cross Pet Insurance, challenged manufacturers, suppliers and retailers to use the symbol on their packaging and in their communications to make ‘Paws Off!’ a transformational initiative. “We’re laying it down as a challenge to all food and beverage brands. We also have a strong campaign educating people on what’s safe and what’s not for their pets, meaning ‘Paws Off!’ will make a difference to the wellbeing of thousands of pets”.
