‘Tha Doggfather’ helps the well being and wellness firm highlight its full pet care choices in new artistic marketing campaign
SAN DIEGO, June 12, 2023 /PRNewswire/ — Petco Health and Wellness Company, Inc. (Nasdaq: WOOF) in the present day introduced it has teamed up with hip-hop legend and devoted pet guardian Snoop Dogg for a brand new promoting marketing campaign that spotlights the worth Petco provides in the case of caring for pets’ entire well being. The marketing campaign is the latest iteration of the model’s long-standing “It’s What We’d Want If We Were Pets” platform, which personifies pets with human actors to affirm Petco’s dedication to delivering them the identical high quality of care as another member of the household.
The marketing campaign’s hero 30-second spot, “DOGG WALK,” options the rapper because the human model of a Doberman Pinscher, aptly paying homage to the breed Snoop famously reworked into within the video for his prime hit “Who Am I? (What’s My Name?)“ on his 1993 debut album, “Doggystyle.” In the movie, Snoop’s acquainted pet persona is the epitome of well being due to the high-quality — but wallet-friendly — diet, provides and care he will get from Petco. In two accompanying shorter spots, Snoop confirms that dogs like him — and the Doberman — love a great deal and may all the time sniff them out.
“We acknowledge that pet dad and mom wish to get probably the most for his or her {dollars} and are in search of compelling offers for high-quality merchandise wherever they will. With this marketing campaign we needed to have some enjoyable whereas reinforcing that no pet guardian ought to ever need to compromise on the standard of their pets’ care in return for a great deal — that no matter their funds, they will proceed to present their pets the identical high-quality care they’d need for themselves or another member of their household,” mentioned Katie Nauman, Petco’s Chief Marketing Officer. “Seeing this worth by the eyes of the ultimate canine and canine dad — ‘Tha Doggfather’ himself — Snoop Dogg offers pet dad and mom a recent perspective on our complete well being and wellness providing at a worth they will be ok with.”
Driven by its mission to enhance the lives of pets and pet dad and mom, Petco’s 360-degree pet well being and wellness ecosystem — which incorporates differentiated merchandise, pet wellness providers, veterinary care, and membership choices — gives pet dad and mom with worth and ease to allow them to proceed giving their pets the most effective care attainable.
“When it comes to buying my pets, I select stuff for them I’d select for myself. My pets gotta look good, really feel good, odor good,” mentioned Snoop Dogg. “But it is laborious to know the right way to maintain our pets wholesome and glad after they cannot inform us what they want. When I store at Petco, it is all there, even my very own pet line, Snoop Doggie Doggs. They have nice consultants and nice offers, so I can calm down and belief that my pets are all the time recent and getting the most effective at a good value. Now that is worth.”
An extended-time pet guardian and grandparent to dogs, cats and reptiles, Snoop Dogg can also be sharing a curated, shoppable checklist of his favourite “Petco Picks” that help pet well being and wellness and his private life-style. Available now at petco.com, merchandise embody toys, treats, grooming provides, and gadgets from Snoop’s personal pet put on model, Snoop Doggie Doggs, which is able to develop into available at Petco pet care facilities nationally in August.
Snoop Dogg’s Petco Picks:
Pet dad and mom can get much more worth on on a regular basis purchases after they join Petco’s Vital Care membership. The program contains free and paid tiers to make it extra handy, accessible, and inexpensive for pet dad and mom to leverage each useful resource available at Petco, whether or not it is at greater than 1,500 pet care facilities, on Petco.com or within the Petco app. Benefits embody grooming perks, unique reductions, devoted instruments, sources and extra. Vital Care members may also earn double factors and maintain rewards longer with Petco Pay, Petco’s personal label bank card. Visit petco.com/vitalcare to be taught extra and join.
The new marketing campaign, developed in partnership with artistic company Droga5, a part of Accenture Song, will run by the tip of this yr throughout a number of platforms, together with TV, OLV and digital, together with social content material leveraging Snoop’s Petco Picks and behind-the-scenes footage of Snoop and pets, together with his ideas on being a canine dad.
To be taught extra about Snoop’s Petco picks and the way Petco helps pet dad and mom present higher high quality care at an awesome worth, go to petco.com/pet-picks-by-snoop.
About Petco, The Health + Wellness Co.:
Founded in 1965, Petco is a category-defining well being and wellness firm centered on bettering the lives of pets, pet dad and mom and our personal Petco companions. We’ve constantly set new requirements in pet care whereas delivering complete pet wellness merchandise, providers and options, and creating communities that deepen the pet-pet guardian bond. We function greater than 1,500 pet care facilities throughout the U.S., Mexico and Puerto Rico, which supply merchandise, companion animals, grooming, coaching and a rising community of on-site veterinary hospitals and cell veterinary clinics. Our full pet well being and wellness ecosystem is accessible by our pet care facilities and digitally at petco.com and on the Petco app. In tandem with Petco Love (previously the Petco Foundation), an impartial nonprofit organization, we work with and help 1000’s of native animal welfare teams throughout the nation and, by in-store adoption occasions, we have helped discover properties for almost 7 million animals.
About Snoop Dogg
Calvin “Snoop Dogg” Cordozar Broadus Jr. is an American rapper, singer, songwriter, actor, report producer, DJ, media persona, and business mogul. As an award-winning artist, Snoop Dogg has launched 19 studio albums, bought over 30-million albums worldwide, reached No. 1 numerous instances on Billboard charts internationally, and acquired 20 GRAMMY® nominations. Snoop has additionally established himself as a honored businessman, Snoop Dogg has made a number of investments and endorsements spanning the approach to life, meals/beverage, and hashish industries working with top-tier manufacturers together with Beyond Meat, Bic, The General Insurance, Corona, and others. In November 2015, Snoop Dogg introduced his new model of hashish merchandise, Leafs By Snoop. Additionally, Snoop Dogg established a multi-year partnership with 19 Crimes to launch a line of wines impressed by the convicts-turned-colonists who constructed Australia. He has a clothes retailer referred to as Snoopy’s Clothing that’s situated throughout from SoFi stadium which bought out of “Snoop On The Stoop” on its first day in inventory. And in 2022, Snoop Dogg launched his personal cereal model with Master P referred to as “Snoop Cereal” and a line of luxurious scarves together with his household, referred to as Broadus Collection, that’s bought on broaduscollection.com and launched his personal pet line referred to as Snoop Doggie Doggs.
Cautionary Note Regarding Forward-Looking Statements
This press launch incorporates forward-looking statements inside the that means of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, regarding expectations, beliefs, plans, targets, targets, methods, future occasions or efficiency and underlying assumptions and different statements which can be aside from statements of historic reality. Although Petco believes that the expectations and assumptions mirrored in these statements are affordable, there will be no assurance that these expectations will show to be appropriate. Forward-looking statements are topic to many dangers and uncertainties, together with the chance elements that Petco identifies in its Securities and Exchange Commission filings, and precise outcomes might differ materially from the outcomes mentioned in such forward-looking statements. Petco undertakes no responsibility to update publicly any forward-looking assertion that it could make, whether or not because of new info, future occasions, or in any other case, besides as could also be required by relevant legislation, regulation, or different competent authorized authority.
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SOURCE Petco Health and Wellness Company, Inc.
