ANIMAL charity chiefs have been ridiculed for urging us to not squish spiders with newspapers like The Sun.
The warning from the RSPCA is in a brand new advert as a part of a rebrand.
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A promo video sees animated chickens and cows singing Aretha Franklin’s hit Respect.
It contains examples of abuse similar to a person kicking a canine and a malnourished pet.
But the quick movie additionally exhibits a bee being caught in a lawnmower, a automotive operating over a hedgehog and a mock-up of a furry spider being killed with a red-top tabloid, which appears like Britain’s greatest newspaper.
Voiceovers within the clip — for the RSPCA’s For Every Kind marketing campaign — come from Strictly head decide Shirley Ballas, TV naturalist Chris Packham and actor Brian Blessed.
Critics slammed the advert, with Countryside Alliance chief Tim Bonner saying: “However hard it tries, the RSPCA just can’t help getting it wrong.
“People expect it to focus on the welfare of domestic animals not to promote ‘respect’ for spiders and snails.
“We all love bees, but when there are so many cases of real animal cruelty, lecturing people on lawn mowing really isn’t the issue.”
Including cows within the clip has additionally angered dairy farmers.
Welsh hill farmer Gareth Wyn Jones described it as a “kick in the teeth” and insisted: “Respecting animals is what 99 per cent of farmers do.”
Charity chief govt Chris Sherwood insisted that the RSPCA is “for every kind of animal, but also for every kind of person”.
