Strictly Come Dancing decide Shirley Ballas, actor Brian Blessed and JLS singer JB Gill are among the many stars of a brand new RSPCA advert marking the charity’s 2 hundredth anniversary.
The marketing campaign, For Every Kind, encourages individuals to indicate kindness and respect to all animals and never simply home pets.
Celebrities voice animals together with a cow in a battery farm and a bumblebee in a area, whereas singing to Respect by Aretha Franklin.
It begins with animals being mistreated, earlier than a snail on the highway is picked up from the bottom and placed in a plant pot, and exhibits animals being cared for by RSPCA workers.
Shirley Ballas, an envoy for the charity, stated the marketing campaign sends an “important message” about respecting animals.
The dancer, who owns a canine named Charlie, stated: “I voiced a small chihuahua in the advert which shows how, often without realising, we’re not treating the animals around us with respect.
“It’s not just dogs, that is why For Every Kind is such an important message – we need to be treating all animals, from those that visit our garden to those on farms, with kindness.”
Conservationist and Springwatch presenter Chris Packham additionally seems within the advert.
The RSPCA is encouraging a million individuals to carry out an act of kindness and rejoice the charity’s milestone.
In an RSPCA survey, greater than 2,500 adults within the UK had been requested to provide their opinion on completely different animals. It discovered 9 in ten individuals believed a pet rabbit deserved a “happy and healthy life”.
Fewer than seven in ten individuals thought rabbits in a laboratory for science or animal testing deserved the identical life-style.
The survey discovered 90% of individuals suppose dogs can expertise happiness, however solely 34% for rats and 42% for chickens.
The marketing campaign encourages individuals to respect all animals and never simply home pets (RSPCA/PA)
Chris Sherwood, chief govt of the RSPCA, stated: “As a society, we love our native birds, but turn a blind eye to the suffering of billions of meat chickens; we love the hedgehogs who visit our garden, but treat rats and foxes as pests.
“We need to realise that all animals have feelings and emotions, many can feel joy, anger, fear and more, and whether they are pets, wildlife, on farms or in labs, they deserve to have a fulfilled life of their own.
“All animals deserve our kindness and respect and the first step to changing the way we treat animals is changing how we see and feel about them,” he stated.
“Which is why we are launching our For Every Kind campaign to mark our 200th year. A world that is better for animals is better for us all.”
