Google Pixel Becomes Dog’s Best Friend In A New Campaign That Goals To Increase Adoption Charges Of Rescue Dogs

Google is placing Pixel’s AI-powered digital camera within the palms of animal shelters throughout America within the hope of accelerating adoption charges with the assistance of good pup pics

NEW YORK, Nov. 29, 2023 /PRNewswire/ — Google Pixel is working to deal with the rescue shelter disaster by placing the ability of the Pixel digital camera within the palms of shelter house owners throughout America. During pandemic shut-downs, 23 million Americans adopted pets. Now, with inflation rising and workplaces re-opening, animal shelters are as soon as once more overwhelmed with dogs searching for their ceaselessly properties.

“It’s a reminder that expertise may be our greatest buddy with regards to serving to our true finest pals on the market.”

Research has proven {that a} canine with nice high quality pictures is adopted inside 14 days on common, in comparison with 43 days for a poor picture. Using this perception, Google Pixel created Pixel Pawtraits Kits, which put the ability of the Pixel 8 Pro and its AI-enabled digital camera within the palms of rescue shelters to snap good photos of their most adoptable pups.

“We are an organization of canine lovers at Google,” mentioned Leanne Johnson, Head of Global Social and Influencer Marketing at Google. “When we realized of the impression a high quality picture could make, we knew the Pixel — with its best-in-class digital camera and options match for energetic pups and shelter environments — would be capable to have actual impression on this concern.”

The Pixel Pawtraits Kits, which embrace a Pixel 8 Pro, pictures gear, and a portrait information, had been seeded to eight no kill shelters nationwide in states with the very best charges of dogs in want of adoption. The objective of the marketing campaign is to empower at the very least one shelter in all 50 states to make use of the Pawtraits Kit to take cowl photo-worthy photographs of the dogs who’re most in want of adoption and share the pictures throughout their social media, in addition to Google Pixel’s social channels, to search out ceaselessly properties for the furry companions.

“I used to be personally impressed by the inventive simplicity and impression of this concept. By offering shelter staff with a digital camera geared up with AI capabilities, we’re not solely increasing their potential but in addition saving lives. It’s innovation with coronary heart, empowering folks to seize the personalities of dogs and improve their possibilities of discovering loving properties. It’s a reminder that expertise may be our greatest buddy with regards to serving to our true finest pals on the market.” mentioned Moa Netto, Head of Creative for 1000heads, the Social Transformation firm that developed the marketing campaign in partnership with Google.

The marketing campaign launched final week and has already acquired functions from over 70 shelters throughout 29 states which are hoping to get a Pixel Pawtraits Kit. Google Pixel can be utilizing its social energy to function weekly shelter spotlights from companions across the nation who’re collaborating within the Pawtraits program, beginning with The Animal Pad in San Diego. Shelters who want to take part can apply to obtain a package of their very own and get featured on Google Pixel’s social media channels.

“Lots of people that work at shelters or volunteer with organizations like ours aren’t skilled photographers, would not have skilled gear by any means, and perhaps do not also have a stable place to take a photograph,” mentioned Lauren Botticelli, Executive Director of The Animal Pad.

“Because I run our social media web page, I’ve observed time and time once more that one of many key issues to getting a pet adopted is nice high quality pictures… When the character of a canine can come by in a photograph and any individual can actually hook up with them, that is what will get their foot within the door for rescue. And that may be the sport changer for every little thing.”

About 1000heads
1000heads combines experience in knowledge & analytics, technique, expertise and creativity to assist the world’s finest businesses build Social Age manufacturers. 1000heads gives a completely built-in, end-to-end Social Transformation™ proposition to blue-chip purchasers encompassing knowledge & analytics, technique and implementation. 1000heads has a world footprint, using over 170 folks throughout 9 workplaces in London, New York, Los Angeles, Miami, Bogota, Sydney, Melbourne, Kuala Lumpur and Berlin. 1000heads’ purchasers embrace Alphabet, Keurig, The North Face, Verizon, Bimbo, Amazon, Cisco, and Diageo.

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