That’s the concept behind a goofy brand-new campaign from Pringles, which is backing its recently-introduced Multigrain version in the U.K, with the tagline “splendidly various.”
The area from Grey reveals 3 pals sharing the brand-new chips and talking about how they are “splendidly various,” a bit like the hamster, who then appears in his cage playing the synth and crooning/squeaking along. The firm tapped director Jeff Low of Biscuit, who brings his usually surreal touch to procedures.
As well as the television area, the campaign likewise consists of “hamster-sized” gig posters for “Synth Hamster” that have actually been fly published throughout London and shared on social channels.
“Our brains enjoy things that are reasonably incongruent — brand-new news paired with the convenience of familiarity,” said David Wigglesworth, executive innovative director, Grey London, in a declaration. “This is what this campaign gives the table, something uncommon and something we understand and enjoy. Same, yet splendidly various – much like Pringles Multigrain. And how much better to bring this all to life than a keyboard playing, groaning hamster.”
It’s the 2nd Grey campaign for the Multigrain chips, which includes fiber and grain; the previous work which operated on outside and social platforms used the concept that the item was “multigrain not multi-gran.”
