Anyone who has actually ever participated in a DJ Snake show understands: his programs are amazing experiences. The ultimate evidence: videos of his popular Wall of Death go viral whenever, it has actually become HIS signature throughout his live programs. How does it work? At one point throughout the program, DJ Snake divides the pit in 2 leaves the audience in thriller – in some cases filled with 10s of countless fans – till a signal is provided for the audience to reassemble. And the effect is incredible.
This was the beginning point for the DDB Paris group: what if the split pit developed a passage for DJ Snake to get his McDonald’s menu provided right in the middle of the program?
The movie directed by WAFLA (Iconoclast) reveals the impressive journey of a young shipment boy, from getting the order to his brave journey throughout the pit… to DJ Snake himself. Will he make it out of the room in time prior to the audience surrounds him? Watch the movie to discover…
This is the very first visual property to include DJ Snake’s brand-new track ‘West Side Story’, established as part of his collab with McDonald’s.
It was released on June 19th and broadcast on all television channels and platforms at 9pm. It will be accompanied by a social networks rollout including the movie’s characters in an incorporated storytelling campaign communicated through the artist’s and brand name’s channels.
This special campaign was managed by groups from McDonald’s France, DDB Paris, TMS, A&R Studios, Starcom and DJ Snake’s innovative and marketing groups.
DJ Snake meal is just available at McDonald’s in France.
