Thiruvananthapuram: Kerala’s renowned snake boat race has actually been included plainly by the Wimbledon Tennis Championship as a poster on its digital platforms, consisting of the Twitter deal with of the continuous mega tennis tourney, showing the success of the state tourist’s continual worldwide marketing outreach.
The poster portrays a picture of popular Wimbledon gamers in tennis clothing rowing 2 snake boats in a scenic backwater triggering a lavish coconut grove in Kerala, according to a Kerala Tourism release here on Monday.
The image is accompanied by an emoji of Kerala and London shaking hands and the description “Ready for the annual boat race! Who will be lifting the 2023 Wimbledon championship,” it said.
Kerala 🤝 London
Ready for the yearly boat race! Who will be raising The 2023 Wimbledon Championships 🏆? #Wimbledon pic.twitter.com/RXFFK82Blf
— Wimbledon (@Wimbledon) July 2, 2023
“It’s really exciting to see Kerala’s snake boat race being featured by Wimbledon as an official poster,” Kerala Tourism Minister P A Mohamed Riyas said.
Wimbledon is yet another significant sporting occasion to function Kerala, within a couple of months after Chelsea FC made a virtual trip of backwater paradise Alappuzha, applauding the appeal of the land.
Riyas had actually then welcomed the ‘Blues’ for a “real tour” of ‘God’s Own Country’, where football is liked as much as life.
Significantly, Kerala’s snake boat race gets worldwide attention ahead of the yearly Champion’s Boat League (CBL), held post-monsoon in various places of the state.
Interestingly, the beginning of the Wimbledon champion accompanied the start of the boat race season in Kerala with Champakulam Moolam Vallam Kali hung on the Pamba river today.
Snake boat races, powered by town rowers, have actually been plainly included by Kerala Tourism in global travel and tourist trade fairs and roadshows.
Snake boat races have actually for centuries been a water sporting custom special to Kerala, specifically the main part of the state, where the groups of young rowers contend for honours.
The long boat, formed like a snake and bearing the imprint of Kerala’s extremely competent boat-builders, was called ‘snake boat’ by the British.
The snake boat races are arranged throughout collecting season in the state.
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Updated Date:
July 03, 2023 19:57:39 IST