How nicely do you take care of your intestine? If you haven’t requested your self that query this January, you then’ve accomplished nicely to keep away from a fairly extraordinary advertising and marketing blizzard. Everywhere you look, somebody is flogging intestinal enhancements.
There are uncooked turmeric photographs and pineapple gummies to “keep your gut thriving”. There are “gut repair kits”, a snip at £90, and sachets of kimchi and kefir powder to assist calm the bowels. Then there’s Zoe: the personalised diet plan has earned cult standing for its claims to enhance intestine well being, with greater than 130,000 sign-ups since its launch in 2022, and an “ultimate gut shot” hitting the cabinets of Marks & Spencer this month.
The intestine glut retains rising and rising and is a central pillar of