Intel has apparently pulled a shiv out of its advertising and marketing arsenal, caught it into AMD a couple of occasions, after which swiftly put it again in its sheath whereas attempting to cowl up the crime scene. The firm posted a “Core Truths” presentation that compares AMD with a snake oil and used automobile salesman for utilizing older architectures in its “new” merchandise. However, regardless of its intact URL, the hyperlink appears to have been rapidly faraway from its web site. As all the time, these items can by no means be completely faraway from the web, so it has been preserved for all to take pleasure in.
The slides scrubbed from the web have been preserved by Videocardz and included a number of “core truths.” Intel’s important beef with AMD is its naming scheme for its latest technology of processors, which all begin with the quantity seven. We’ve complained about AMD’s CPU naming earlier than, as you want a legend to decode what the numbers imply. The important situation Intel has, which is respectable, is that its “new” processors all begin with the quantity 7, implying they’re the corporate’s latest structure, aka Zen 4.
However, AMD makes use of the Zen 2 structure from 2019 in its Ryzen 5 7520U CPU. If it is not obvious, the quantity “2” within the identify designates Zen 2, as that column signifies the structure. At the identical time, the quantity “7” at the start signifies “2023” for the processor, so you may see why this may be complicated.
AMD’s naming scheme for its 2023 chips is admittedly complicated.
Credit: AMD
The gist of Intel’s argument is that though it has the quantity 7, it is not new—not like its Core i5 CPUs with branding akin to 1335U, which designates thirteenth technology expertise. However, Intel features a slide stating that “Ryzen 5” is deceptive whereas Core i5 is just not. This is mindless as a result of the Core i5 label can apply to any CPU from Intel made within the final dozen years or so. On the identical observe, it has been rumored that when Intel launches its Raptor Lake refresh cellular chips, they may simply be rebadged Raptor Lake chips since that is what it did with its desktop CPUs, clock velocity boosts apart. So though they may have 14 of their identify, they may possible be rebadged thirteenth Gen CPUs.
It’s additionally possible that a few of its upcoming Meteor Lake CPUs, which have all-new Core Ultra branding, will simply be rebadged Raptor Lake cellular chips. But we’ll have to attend for the launch to verify that. Intel has seemingly retreated on this entrance, because the hyperlink simply reveals the web page has been eliminated. We reached out to Intel to see if there’s a purpose why it was eliminated and can update this publish once we hear again.
Intel calls out AMD’s Ryzen 5 7520U, which it says options its old Zen 2 structure “hiding in plain sight.”
Credit: Intel/Videocardz
It appears possible that the corporate might need felt this line of attack wasn’t sufficiently subtle for public consumption. It may have simply mentioned its newer chips are sooner than AMD chips with out making it so derogatory in the direction of AMD. The two corporations hardly ever go after each other in such a blatant vogue, so it is attainable Intel realized it had gone too far and eliminated the presentation. However, as a substitute of ending the controversy on the subject, it appears to have amplified it, a.okay .a. the Streisand Effect.
