Intel says opponents are promoting half-truths by introducing Zen3 in Ryzen 7000 stack
An aggressive Intel marketing campaign is aimed on the AMD Ryzen model.
Intel launched a slide deck titled “Core Truths,” positioning it as a playbook designed to tell prospects in regards to the nuanced actuality behind the latest CPU applied sciences. The presentation seems to concentrate on the truth that the latest AMD collection may very well embrace old architectures.
This transfer by Intel marks a notable departure, paying homage to the confrontational EPYC glue marketing campaign towards AMD. Since then, each corporations have typically steered away from direct clashes to keep away from unsettling their fan bases and buyer sentiments. However, it appears that evidently a change has occurred.
The presentation highlights three key ‘truths,’ one in every of which exposes the AMD Ryzen 5 7520U cellular processor as being primarily based on the Zen2 structure. Notably, AMD revamped its naming conference for the Ryzen 7000 collection earlier than unveiling the brand new Zen4 cellular lineup. The technique concerned encompassing numerous microarchitectures inside a contemporary product stack. In this scheme, ‘7’ denoted 2023 merchandise, setting the stage for the upcoming ‘8xxx’ to symbolize processors slated for 2024. The third digit was devoted to structure identification, with ‘2’ representing Zen2, ‘3’ denoting Zen3, and ‘4’ assigned to Zen4. Consequently, the anticipated Zen5 collection, named Strix Point, ought to logically undertake the nomenclature Ryzen 8050.
The second ‘truth’ talked about within the presentation means that AMD is incorporating older architectures into its merchandise. This declare is substantiated by exhibiting the AMD Ryzen 7000 product naming conference, the place the inclusion of Zen2 is explicitly acknowledged.
AMD later launched the Mendocino collection, catering to the budget-friendly section of light-weight laptops. These processors had been constructed utilizing the Zen2 structure paired with RDNA2 graphics. Embedded inside the 7000 collection, the Ryzen 5 7520U was particularly focused by this advertising marketing campaign.
Intel goes on to argue that counting on Zen2 might not ship the identical degree of expertise and efficiency as extra recent architectures. To assist this assertion, the slide deck consists of direct CPU comparisons, with a selected concentrate on the low-end cellular section. For occasion, the Core i5-1335U is featured as an illustrative instance within the comparability.
It is troublesome to argue that the AMD Ryzen 7000 naming scheme is complicated, to say the least. Yet, in contrast to Intel’s collection, AMD cellular naming schema at the least instantly confirms the microarchitecture. It’s price highlighting that the 14th Gen Core collection from Intel depends on the refreshed Raptor Lake collection. Additionally, there are indications that the upcoming Core 100 collection may even incorporate the Raptor Lake Refresh collection for laptops.
You can see the complete presentation right here:
Source: Intel by way of @momomo_us