PEDIGREE model has launched its latest marketing campaign. Dating apps and social media have ruined the magic of falling in love. At a time when ‘love at first sight’ is in jeopardy and genuine connections really feel fleeting, the model is celebrating that magical meet cute second when folks discover the proper shelter canine to undertake whereas offering shoppers with a enjoyable and interactive option to join with their subsequent real love. The new marketing campaign exhibits that love at first sight nonetheless exists and is available at your native shelter.
These placements, which can run throughout TV, OLV, social and print, instil a much-needed sense of optimism encouraging us to see the goodness that surrounds us. The TV spots began airing in March and the OLV, social and print placements will proceed rolling out over the following few weeks.
Lastly, to additional have fun the nice dogs carry people, the PEDIGREE model can be making a ‘relationship website’ to attach shelter dogs with somebody really in want of some optimism, the not too long ago single. Rebound Dogs is a enjoyable, light-hearted and interactive expertise that matches folks with a shelter canine that’s the other of their ex. This website, full with an in depth survey that matches folks with the proper adoptable pup of their space, is ready to go dwell on April fifth. We’ll comply with up with extra particulars within the coming days with the Rebound Dogs web site touchdown web page.
