Destination Cleveland’s ‘Dog’s Day Off’ spot touted town throughout Puppy Bowl

During yesterday’s Super Bowl LVIII between San Francisco and Kansas City, Destination Cleveland highlighted town’s enjoyable, unpretentious nature, and make-your-own-rules spirit with a 30-second advert throughout Puppy Bowl XX on Warner Bros. Discovery.

“Dog’s Day Off” highlights a few of Cleveland’s quintessential customer experiences The advert is the centerpiece of Destination Cleveland’s latest built-in advertising marketing campaign and the primary paid nationwide promotion of Cleveland as a vacation spot metropolis.

“We see more people traveling with their dogs—and considering pets to be their ‘kids’,” mentioned Destination Cleveland’s chief advertising officer Marie Scalia mentioned in an announcement. “This campaign allows us to speak to a segment of travelers that is growing. By showcasing Cleveland’s tourism experience through the eyes of a four-legged best friend, we can tap into that audience and demonstrate why we’re a must-visit for dog lovers (and non-dog lovers of course).”

Research helps Destination Cleveland’s strategy. Marketing research discover that advertisements that includes animals result in favorable model attitudes, and folks get extra excited a couple of model once they see dogs in them.

Destination Cleveland labored with MMGY Globalto point out how rewarding and enjoyable a break day in Cleveland may be—all from a canine’s standpoint. In simply 30 seconds, many quintessential Cleveland customer experiences are highlighted.

The canine kicks off its day by stealing the present at a soccer tailgate, chows down alongside the lakefront at North Coast Harborwags its tail alongside the queens at a drag present at Studio West 117performs with a road performer alongside East 4th Streetjams at a present at Grog Shopand ends the day cruising previous the Capitol Theatre within the Gordon Square Arts District.

“We’re all excited for the chance to focus on Cleveland as a vacation spot on the nationwide stage via this enjoyable and strategic storyline,” Brandon Sanders, VP and group artistic director at MMGY Global, mentioned in an announcement. “It gave us the prospect to point out the viewers that good instances are all over the place you look in The Land—even in case you’re a canine. Cleveland might typically be perceived as an underdog, however we all know {that a} never-defeated, fun-loving mentality is what actually drives this metropolis.”

“Dog’s Day Off” ran nationally in the course of the Puppy Bowl XX pregame present, throughout the primary occasion,  and once more throughout every of the three re-broadcasts later yesterday. From Feb. 12 via March 23, the advert will air greater than 300 instances. The advert may even attain viewers via streaming providers and shall be promoted in key goal markets on social media.

At the top of the industrial, viewers are inspired to go to YourDayinCLE.comthe place they’ll enter the Dog’s Day off in CLE giveaway sweepstakes to win the ultimate day(s) off in Cleveland with their favourite furry pal.

The web site additionally shares a singular provide for individuals who determine to make the transfer to Cleveland: Receive as much as $300 to cowl canine adoption prices or get a one-year membership to Taps & Tailsa social membership for people and canines alike.