3:44 PM Tuesday, August 29, 2023
Reggie Carter loves the Minnesota State Fair. He counts amongst his favourite truthful meals The Mouth Trap Cheese Curds, Sweet Martha’s cookies and hen on a stick.
This is the second yr of the truthful that Carter and his spouse, Susan, of Brooklyn Park, have labored at their Must Be Ruff canine deal with sales space within the Pet Pavilion on the far northern finish of the fairgrounds.
“It was a little overwhelming, first year at the fair, not knowing what to expect,” mentioned Carter. “I looked at the numbers from last year, the peak times, how many people I would need at certain times throughout the day, obviously the weekends are busier. Oh yeah, I learned a lot.”
Also this yr, Must Be Ruff is featured with a coupon within the truthful’s Blue Ribbon Bargain Book.
Reggie Carter, of Brooklyn Park, talks with prospects at his Must Be Ruff do-it-yourself pet treats sales space on the Minnesota State Fair on Monday.
“We get a lot of repeat buyers, which is awesome, because the people are what determines the success of your company,” mentioned Carter, who has additionally finished a number of media appearances on the truthful.
Must Be Ruff was born out of creativity on the finish of the pandemic. Carter, a former upkeep work with MnDOT, mentioned he needed to concentrate on the best way to make pet treats that tasted good and have been good for pets. His creations are perishable gadgets made with flour, yogurt, honey, bacon, and different substances freed from preservatives or sugar.
But, Carter mentioned it was simply as vital to him to create one thing lasting for him and his household.
“My two sons are 8 years old and 9 years old. I want to build some things for [them]. Let them see the entrepreneur and business side of things, things I didn’t see growing up,” he mentioned.
The business does pop-up occasions at native breweries and even has a presence at Target Field for Twins video games. But Carter needs to deliver extra prospects in by the distinctive alternative the truthful provides.
“We build those relationships with our customers, and we talk to everyone,” he mentioned. “It’s not just a you buy it and ‘bye.’ We really love interacting with the people,” he mentioned.
Brooklyn Park | Twin Cities
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