BARK Introduces New Era of Travel Made for Dogs with the Launch of BARK Air

Dogs Fly First: BARK Announces First-of-its-Kind Travel Experience Tailored to Dogs Starting May 2024

NEW YORK, April 11, 2024–(BUSINESS WIRE)–BARK, Inc. (NYSE: BARK) (“BARK” or the “Company”), a number one international omnichannel canine model with a mission to make all dogs joyful, right this moment introduced it has partnered with a jet constitution firm to launch BARK Air. BARK Air is the world’s first air journey expertise designed particularly for dogs first, and their human companions second, enabling them to journey collectively comfortably and conveniently. Starting right this moment, premium flights for dogs (and their people) are available for reserving, with the primary flights taking off from New York on Thursday, May 23.

Traveling lengthy distances with a canine is a problem many canine mother and father face, significantly for these dogs that don’t match right into a service that may be placed beneath the seat in entrance. Too usually, dogs are denied journey, confined to a duffle bag, or endure the stress of flying in cargo. Recognizing these challenges, and the growing demand for an accessible answer, BARK Air presents a extra enjoyable – and humane – choice for dogs touring with their two-legged human companions. BARK Air exemplifies BARK’s dog-first mentality and award-winning buyer expertise, setting a brand new commonplace for dogs who like to journey however have been pressured to accept less-than-ideal touring circumstances.

“When we began BARK in 2011, we had been on a mission to disrupt the canine area and create merchandise designed for dogs and their people. We are excited to take the insights we’ve realized over the years to create an expertise that’s actually dog-first, which is drastically completely different from simply accepting dogs – from the bottom to the skies,” mentioned Matt Meeker, Co-Founder and Chief Executive Officer at BARK. “We imagine this initiative will elevate consciousness of our model’s mission and values, introduce extra canine lovers to the BARK household, and assist enrich the lives of dogs and their individuals world wide.”

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BARK Air has taken the white glove expertise typical of a human’s first-class expertise and redirected all that pampering to pooches – from reserving to arrival, to in-flight providers and disembarkation, dogs will actually be the VIPs and handled to a positively luxurious, curated expertise.

• Following reservingpeople will probably be contacted by a BARK Air concierge to gather details about every canine and their human’s journey plans to make sure the absolute best expertise.

• On journey daydogs and their companions will arrive on the airport 45 to 60 minutes earlier than takeoff for a easy, environment friendly check-in course of the place dogs can meet different furry pals on their flight whereas their individuals are handled to meals ready by onsite cooks – no crates, worrying TSA checkpoints, or screening.

• Before boardinga extremely expert BARK Air concierge will welcome dogs on the gate to assist them settle into their expertise by means of socialization and dog-centric cabin preparation. The BARK Air concierge will even consider every canine to make sure they’re having fun with their expertise and adapting to the brand new setting and if extra consideration and care is required previous to boarding or as soon as on board.

• Also previous to boardingthe airplane will probably be handled to a “Dogs Fly First” flight prep with calming pheromones, music, and colours that pups desire. All furry passengers may have access to varied aids comparable to calming treats, noise-canceling ear muffs, and calming jackets to make sure a stress-free and gratifying flight.

• Once onboarddogs will probably be served their beverage of alternative throughout ascent and descent to make sure they don’t expertise any ear discomfort generally brought on by modifications in cabin stress. Additionally, a wide range of BARK-branded treats, snacks, and surprises will probably be supplied all through the flight with the intent of pampering furry passengers and their people.

At launch, routes will serve the New York City metro space through Westchester County Airport (HPN) with flights to the Los Angeles space through Van Nuys (VNY) and London, England through Stansted Airport (STN). Through the partnership, an Argus Platinum-rated constitution firm is answerable for all plane, crew, upkeep, and insurance-related issues, whereas BARK is concentrated on creating and delivering a world-class air journey expertise for dogs and their individuals.

“We imagine this initiative will elevate consciousness of BARK’s mission in a cost-effective method,” mentioned Zahir Ibrahim, Chief Financial Officer at BARK. “Given we aren’t dedicated to reserving flights far upfront, we now have plenty of flexibility to opportunistically constitution flights throughout occasions of excessive demand. In parallel, we imagine the extra visitors to BARK.co will elevate consciousness of our full providing, benefiting our core business in the long run.”

For extra data on BARK Air and reserving, go to DogsFlyFirst.com and comply with alongside on Instagram @barkair.

About BARK

BARK is the world’s most dog-centric firm, devoted to creating dogs proud of the very best merchandise, providers and content material. BARK’s dog-obsessed group applies its distinctive, data-driven understanding of what makes every canine particular to design playstyle-specific toys, wildly satisfying treats, nice meals on your canine’s breed, efficient and straightforward to make use of dental care, and dog-first experiences that foster the well being and happiness of dogs in every single place. Founded in 2011, BARK loyally serves dogs nationwide with themed toys and treats subscriptions, BarkBox and BARK Super Chewer; customized product collections by means of its retail accomplice community, together with Target and Amazon; its high-quality, nutritious meals made on your breed with BARK Food; and merchandise that meet dogs’ dental wants with BARK Bright®. At BARK, we need to make dogs as joyful as they make us as a result of dogs and people are higher collectively. Sniff round at BARK.co for extra data.

Forward Looking Statements

This press launch accommodates forward-looking statements referring to, amongst different issues, the longer term efficiency of BARK which are based mostly on the Company’s present expectations, forecasts and assumptions and contain dangers and uncertainties. In some instances, you may determine forward-looking statements by terminology comparable to “might,” “will,” “ought to,” “may,” “count on,” “plan,” “anticipate,” “imagine,” “estimate,” “predict,” “intend,” “potential,” “proceed,” “ongoing” or the destructive of those phrases or different comparable terminology. These statements embody, however usually are not restricted to, statements about future working outcomes, together with our methods, plans, commitments, targets, and targets. Actual outcomes may differ materially from these predicted or implied and reported outcomes shouldn’t be thought-about as a sign of future efficiency. Other components that might trigger or contribute to such variations embody, however usually are not restricted to, dangers referring to the uncertainty of the projected monetary data with respect to BARK; the chance that spending on pets might not enhance at projected charges; that BARK subscriptions might not enhance their spending with BARK; BARK’s capability to proceed to transform social media followers and contacts into prospects; BARK’s capability to efficiently increase its product strains and channel distribution; competitors; the unsure results of the COVID-19 pandemic or different international or macroeconomic occasions or challenges.

More details about components that might have an effect on BARK’s working outcomes is included beneath the captions “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” within the Company’s quarterly report on Form 10-Q, copies of which can be obtained by visiting the Company’s Investor Relations web site at or the SEC’s web site at www.sec.gov. Undue reliance shouldn’t be placed on the forward-looking statements on this press launch, that are based mostly on data available to the Company on the date hereof. The Company assumes no obligation to update such statements.

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Contacts

Investors:
Michael Mougias
[email protected]

Media:
Garland Harwood
[email protected]