Led by coffee shop owner Megan Hornby, group Apex chose an insect-based food, which they branded as pro-paw. While Affinity, led by task supervisor Rochelle Anthony chose a premium method branded as “Chef Barking”.
The roadway to making the item nevertheless might not have actually been as smooth as prospects desired with both groups clashing over the branding, and discovering themselves in hot water over their style. Neither group left tails wagging at focus groups either.
Chef Barking was criticised for its low meat material, in spite of being branded as a premium item. While Pro-Paw was criticised for its general branding.
Ultimately neither group protected any orders from the huge brand name chain they pitched to. But group Affinity got a little order from a High Street chain, landing them the ultimate win.
It implied task supervisor Megan, Simba, and Dani Donovan took on in the conference room. With Simba grumbling Dani disregarded his feedback throughout the task.
Delivering a stinging summary of the trio’s efficiency, Lord Sugar said: “Simba, if you don’t state anything worth listening to then are you somebody who could certify to be my business partner? Megan, what you produced is overall trash, it’s the item, it’s what the dogs are expected to consume and it’s inedible.
“Dani, you can talk a thousand miles an hour and state you’re excellent at marketing however I have not seen it. That’s where I’m torn.
“But they say every dog has its day, and sadly, Simba it’s not your day. It is with regret that you’re fired.”
Simba included: “I have really enjoyed the process and learnt so much about business.”
Fans nevertheless felt difficult done by for Simba as he stopped working to make it through to the last 5. Sharing an image of the Lion King, @Gareth_JonesPR said: “The greatest betrayal of Simba since this happened.”
While @ghostface196 said: “This is robbery at its finest. Simba, don’t worry, you’ll always be a winner.”
@DavidMackayy said: “Now WHY would you get rid of Simba and not Dani???” While @HodderShal included: “#TheApprentice so disappointed with that result, Simba was robbed”
- The Apprentice will advance BBC One at 9pm next Thursday. Missed an episode? Catch up on BBC iPlayer.
