Unicharm Indonesia Launched Cat Treats “Deli-Joy” with 100% Real Fish
Contains Natural Umami to Support Cat’s Eat Well
Unicharm Corporation (CEO & President: Mr. Takahisa Takahara) subsidiary in Indonesia, PT Uni-Charm Indonesia Tbk (hereinafter as Unicharm Indonesia) revealed that they have actually released cat treats with 100% genuine fish*1, “Deli-Joy” in January 2023 to supply delicious and safe deals with for cats.
*1 The primary animal components utilized are basic materials frozen after fishery.
Background of introducing this item
Due to the spread of COVID-19, the variety of individuals raising family pets is increasing, partially since they invest more time at home. This is amazing not just in Japan, however likewise in Asia as a whole.*2
This has actually caused a boost in the market size of “premium type” and “health practical food” items, as animal owners require “taste” and “health” in the food they feed their cats. This pattern is likewise seen in “deals with”, where choice for “smells and tastes chosen by cats” and health performance such as “natural components” and “dietary components” remain in need.*2
In reaction, we have actually released “Deli-Joy”, a cat reward made from 100% genuine fish*1 in Indonesia, using the natural taste mixing innovation we have actually cultivated in Japan.
“Deli-Joy” does not consist of any preservatives or colorants, and is without pork, making it safe for Muslim customers.
*2 Original Survey by Unicharm
Launch Date
It is available from January 2023 at animal stores and EC websites in Indonesia
Comment by Unicharm Corporation Senior Executive Offices,
PT Uni-Charm Indonesia TBK President Director, Mr. Yuji Ishii
Our business vision is “NOLA & DOLA”.*3 Based on UCI’s business approach of “supporting the lives of animal owners and their partner animals (family pets) and adding to healthy and sanitary lives,” we started marketing toiletry items such as excretion care sheets for dogs and system toilets for cats at the end of 2021. Thanks to the assistance of numerous Indonesian customers, we are gradually growing our business scale.
Therefore, we have actually gone into the cat grocery store. “Deli-Joy” is made from 100% thoroughly picked genuine fish components thoroughly picked utilizing Japanese innovation, and can be fed to your cat with assurance.
We will continue to add to the production of an environment in which owners and their dogs and cats in Indonesia can live healthy and happy lives.
*3 “NOLA & DOLA” is the acronym of “Necessity of Life with Activities & Dreams of Life with Activities”. “NOLA” represents “Helping complimentary individuals from numerous concerns to allow them to delight in health, both in body and mind”, and “DOLA” represents “Contributing to satisfying the imagine each and every individual”.
Contributing to the 17 SDGs through the launch of “Deli-Joy”
This item will add to the following objectives of the 17 Sustainable Development Goals (SDGs) embraced by the United Nations in 2015.
12. Responsible Consumption and Production
We will continue to add to the accomplishment of the SDGs by resolving ecological and social concerns through our business activities, consisting of the arrangement of product or services.
