Pearl Frazier isn’t a routine cat mommy. She and her clowder of kittens have actually generated 2.1 million fans on TikTok given that 2020. The 26-year-old go-getter presently takes care of 17 cats and works full-time as an engineer, all while raising her two-year-old child, Blossom.
Born in Iowa, Frazier matured in Missouri and Oklahoma prior to heading to the University of Arkansas to study mechanical engineering. After graduation, she accepted a job in Fort Worth and has actually resided in Cowtown since.
Though Frazier matured with cats, she didn’t establish a strong bond with them up until she got a kitten of her own throughout college. The minuet longhair, called Alba, was the star of her first-ever viral video — a kitten-to-adult change that received approximately 120,000 views. Because Alba was typically incorrect for a ragdoll, Frazier began investigating the spirited breed. Before long, she collected 5 ragdolls and began her own cattery — Pearl’s Ragdolls — in 2020.
It’s no secret why Frazier’s material thrills audiences. One can’t help however smile seeing her cute cats misbehave and have fun with her child. “Blossom loves all the cats,” Frazier says. “It’s been interesting watching her grow up with them. She likes to carry them around and push them in her stroller.” Talk about cuteness overload.
What Frazier calls her very first “mega-viral” video includes among her breeder cats, Summer, bring her kitten to Blossom. It’s as if Summer is attempting to state, “Here, Blossom! Be friends with my baby!” Frazier published the video, which has 118.7 million views to date, in 2021. “That’s still my most popular video over multiple platforms,” she says.
Unsurprisingly, web virality has actually brought Frazier’s Fort Worth-based cattery a substantial quantity of attention. “I don’t have an issue finding people who are interested in the kittens,” she says. She received 150 applications for her last litter of just 7 kittens, each priced in between $2,400 and $3,000.
When asked how she stabilizes a full-time job, motherhood, the cattery, and material development, Frazier confesses, “It can be a little stressful at times.” She discovers minutes of solace when Blossom is at daycare and her job lets her work from home. “It’s also easier to make content of pets,” says Frazier. “I don’t necessarily have to look perfect in the videos.”
For brand-new material developers who are gunning for a viral video, Frazier highlights the value of publishing regularly. On a typical day, Frazier takes 20-30 videos and posts the very best one to 3. “The more you post, the more you’ll learn what people like,” she discusses. “The algorithm likes you more if you’re consistent.”
Frazier is content with the life she’s constructed, however she still has huge prepare for the future. She remains in the procedure of establishing a business, Pet Influencers Agency, which will help other “petfluencers” land brand name deals. Having scored paid collaborations with PetSmart, Litter-Robot, and Happy & Polly, to name a few brand names, Frazier means to help other developers like her monetize their online existence.
“I got the contract, I’m getting ready, and I’m working on my website,” says Frazier. From the appearances of it, this powerhouse is simply beginning.
