This Morning viewing figures have dipped since Cat Deeley and Ben Shephard started helming the present, in keeping with a brand new report.
Following the departure of Holly Willoughby and Phillip Schofield, the ITV present was thrown into chaos as producers scrambled to search out everlasting replacements.
Cat, 47, and Ben, 49, had been lastly unveiled because the present’s new host’s final month, with their debut episode drawing a median viewership of 806,000 and a peak of 1 million – among the many present’s highest rankings of 2024 to this point.
But the next week noticed the determine plunge to as little as 692,500, decrease than each Holly and Phillip’s final day, which noticed 767,00 individuals tune in.
A supply instructed The Sun: ‘The hope was that the brand new duo would deliver again an air of stability and familiarity again to This Morning. It’s nonetheless comparatively early days, however the indicators should not good.’
They added: ‘After the preliminary flurry of curiosity on their first day within the job, the viewing figures almost instantly dipped again into six figures.
‘ITV bosses can be hoping they’ll flip issues round earlier than the subsequent large milestone date as they’ve a lot using on Ben and Cat being a hit.’
MailOnline has contacted ITV for remark.
After practically a 12 months of turmoil, This Morning producers had been hoping to reverse the present’s fortunes with two model new presenters.
And it appeared that enlisting Cat and Ben had paid off, as their debut episode drew a median viewership of 806,000 and a peak of 1 million.
ITV have been hoping the duo will present stability for viewers after months of uncertainty and a revolving door of presenters within the wake of the departure of Holly and Phillip.
The pair appeared to impress followers with many saying that they had saved the present.
One person posting on X, previously generally known as Twitter, stated: ‘Love watching Cat and Ben a breath of recent air an ideal duo. A brill revamp this morning wanted lengthy overdue.’
Another stated: ‘Brilliant! I can now stay up for watching the present once more. Mornings spent with Ben and Cat, pretty!’
And the proof of the success was within the pudding after the present reeled in a peak of over a million viewers – 200,000 greater than the present had beforehand been getting.
In January this 12 months, the present had a peak of 888,000 viewers and in February, 942,000.
And on Monday March 4, every week earlier than the relaunch, a peak of simply 837,000 individuals tuned in.
Schofield introduced his departure from the present in May 2023 after his romance with a younger male colleague was made public.
Shortly after ITV bosses had been reportedly pressured to ‘act quick’ after rankings plummeted to a median of 726,000.
By distinction, the pair pulled in a median of 1.3 million viewers in 2022 and 1.4 million in 2021.
In October final 12 months Ms Willoughby additionally introduced she was quitting the present after 14 years after a person was charged in relation to an alleged plot to kidnap and homicide her.
Since their departures, Alison Hammond, 49, and Dermot O’Leary, 50, have frequently stepped in.
And different visitor presenters have included Rylan Clark, 35, Emma Willis, 47, Rochelle Humes, 34, Craig Doyle, 53, and Steve Jones, 46.
Shephard and Ms Deeley are set to current the present from Monday to Thursday while Alison and Dermot will proceed to current the Friday version.
