The place to Shop the Capsule Assortment – Billboard

Sketchers

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Doja Cat is flipping the script on one in all Skechers‘ traditional designs for her premiere capsule assortment with the shoe big dropping on Thursday (Sept. 28). The sneakers supply a modern-but-rugged spin on the heritage coach whereas paying homage to 2000s nostalgia.

“It feels really cool to be able to create my own shoe with Skechers,” Doja stated in an announcement. “To design something inspired by the iconic sneaker my peers wore back in the day – Britney Spears and Christina Aguilera – I feel like I am a part of history.”

As the model’s first Artist-in-Residence, Doja labored intently with the Skechers design crew to create the sneakers, which retail for $125 and are available in quite a lot of vibrant and impartial colorways.

The “Paint the Town Red” rhymer “Doja-fyed” the sneakers by using combined supplies equivalent to premium leathers with hints of patent leather-based and mesh including an eccentric contact that stays true to her type. The sneakers, that are available in black, white, off white, olive inexperienced and lavender, are outfitted with the signature Skechers x Doja Cat brand and have Skechers’  Air-Cooled Memory Foam insole.

In addition to designing the gathering, Doja put her inventive stamp on the Skechers marketing campaign. “For this campaign, I worked with Skechers to create visuals that were simplistic, art-forward, edgy…and all the while we explored different elements like fire, burnt textures, and the aftermath of the flames,” she defined.

Doja was first impressed to collaborate with Skechers when she sported a pair of the unique D’Lites sneakers throughout her headlining set at Coachella in 2022.

The Skechers x Doja Cat collab is available at Skechers.com.

 Shop the gathering beneath.

With its premium patent leather-based and smooth mesh higher and distinctive metallic marble lug backside, the Doja’Lite Lace Up Sneaker was designed to shine! The sneaker is available in off white or black.

Put your greatest foot ahead on this show-stopping colorway. The lavender-hued Doja’Lite options snake embossed premium patent leather-based, a smooth mesh higher with a chunky outsole.

Available in olive or white, this  pair options premium leather-based with real suede, offset by a smooth mesh higher and metallic marble or translucent paralyzed lug backside.