Press launch: Sustainably Yours
In a major transfer to boost its market presence, Sustainably Yours, a pacesetter within the cat care trade, has unveiled a classy new model design. This initiative marks the primary part of an in depth business technique targeted on investing in product uniqueness and fascinating immediately with the Sustainably Yours buyer base. The new design, which embodies the corporate’s dedication to efficiency, well being, and sustainability, aligns with a strategic imaginative and prescient of progress and buyer connection in North America.
The refined new look can be showcased on the Global Pet Expo on March 20–22 on the Orange County Convention Center in Orlando, Florida, and it’s as premium because the merchandise themselves. It encapsulates Sustainably Yours’ easy but highly effective worth proposition: engineered to raised take care of cats and their kingdoms.
CEO Pedro Bastos remarked, “We’ve always been focused on innovation, sustainability and cat-first products. Our new branding now mirrors these values, offering customers a tangible experience of our mission and vision.”
Sustainably Yours (SY) labored with San Francisco–primarily based design and storytelling studio Godfrey Dadich Partners (GDP) to develop the brand new model technique, design, model tips, web site, packaging, and presence at level of sale and conferences. Striking authentic illustrations and pictures had been commissioned to place cats and plant-based components entrance and middle. All charges for the feline expertise went to an area shelter. In truth, all cats photographed for the brand new branding got here from a Los Angeles shelter and have since been adopted.
GDP head of inventive Allie Fisher highlighted, “Our task was to uniquely position Sustainably Yours, both strategically and visually. The sophisticated design effectively communicates the brand’s value and is intended to enhance market presence.”
The “SY” monogram, a memorable emblem for communications, and the customized serif nameplate replicate the model’s rigorous, revolutionary spirit and sustainable mission. The new model colours, impressed by nature, and a various typography system improve the strategic values of the model.
Redesigned packaging, distinct in its communication of SY’s positioning, will differentiate the model from opponents. It highlights the sustainable plant-based components, in addition to partnerships with Rainforest Trust and Jackson Galaxy. This new packaging, rolling out in late February, is a key factor within the technique to attach with environmentally acutely aware customers.
The launch of an immersive web site expertise enhances the rebranding initiative, providing an built-in take a look at the brand new model id and worth proposition: for individuals who love their pets like household.
This rebranding is a pivotal step in an ongoing technique. The subsequent part will concentrate on leveraging social media and partnerships to strengthen connections with cat mum or dad prospects, each present and potential, additional driving progress in North America.
