BBH Singapore’s latest worldwide campaign includes a sassy feline, not impressed by whatever it comes across other than for Samsung’s remarkable display screen innovation in its latest flagship tv.
The 90-second, firmly crafted movie packed with striking visuals highlights the innovative functions of Samsung’s Neo QLED 8K. It follows a man and his cat, Bebo, as he starts a mission to generate a/any response from the indifferent, grumbling, yet cute cat.
Directed by Rodrigo Saavedra through Immigrant Studio, the aesthetically abundant campaign sees the man on a desperate objective to impress his sourpuss Bebo. He tosses myriad vibrant balls of wool, dances in a fit of infrared lights and even takes the sullen feline scuba-diving, however it’s not till he switches on his brand-new Samsung television that the unpleasant cat is charmed. With a tip of enjoyment, the fur on its body stands on end, the wide-eyed cat can’t help however yelp—”Wow”.
Ad Nut has actually found out that the “wow” took voice artists about 30 requires to sound outstanding and persuading in equivalent procedure—a nutty quantity of effort, however one which offers the movie its purrfect ending.
Ad Nut understands audiences will thrill at the furry Bebo’s bad-tempered cattitude. But utilizing the very same adorable, domesticated animals and victimizing their stereotypes to offer items is getting a little unimaginative. By adhering to dogs and cats, it appears brand names are losing out on an entire range of animal stars. Next time cast Ad Nut’s ilk, for instance. Imagine an advertisement for rock climbing up equipment with a squirrel easily scaling heights. Or one for a premium nut business with Ad Nut as the star taste tester?
Be it daredevil climbers and cooking lovers, Ad Nut highly thinks squirrels are marketing radicals. High-time creatives take advantage of their natural charm to take the program.
This worldwide campaign runs in India, Australia, Singapore, U.S, U.K. Brazil, Italy and Mexio in collaboration with Disney+ on television, social networks and OOH, consisting of London’s Piccadilly Circus.
CREDITS
Production
Agency: BBH Singapore
Chief imaginative officer: Sascha Kuntze
Creative director: Charlene Chua
Creative director and head of art: Gaston Soto
Senior art director: Nico Tangara
Senior art director: Amos Mak
Copywriter: Judy Au
Pitch creatives: Xander Lee, Ishan Venkat, Michael Chin
Head of production: Wendi Chong
Head of business: David Anson
Business director: Jasmine Portman
Associate account director: Seraphyn See
Head of technique: Chris Chalk
Strategy director: Ruth Lim
Social professionals: Rebekah Anthony, Kristal Lee
Motion graphics art director & material developer: Allan Yeo
Film Production Company: Immigrant Studio
Film director: Rodrigo Saavedra
Executive manufacturer: Phie Hansen
Special impacts studio: SWISS
Sound production: Antfood
Client: Samsung
Head of IMC part, Visual Display Marketing Group: Hyun Min Chun
Visual show marketing group: Sunny Yang, Anant Baijal, Woohee Park, Soomin Jo, Hyewon Lee
