Ras Al Khaimah Tourism Development Authority has launched a brand new cat-inspired marketing campaign designed to focus on the ‘#PurrrfectVacation’.
The ‘All About You’ marketing campaign was created by FABLEfx, and stars Leo the cat as he journeys throughout Ras Al Khaimah to find all that the Emirate has to supply while sustaining his ‘laid-back demeanor’.
According to a launch, the feline character was impressed by an actual rescue-cat named Leo, who discovered a home in Ras Al Khaimah and have become a social media icon within the course of.
In addition to the artistic parts of the marketing campaign, there may be additionally a gamification element the place gamers have the chance to win a visit to Ras Al Khaimah and low cost vouchers.
“Ras Al Khaimah’s wealth of experiences comes to life in a whimsical way in our new campaign. The decision to choose a cat character for the Ras Al Khaimah’s latest marketing campaign is a strategic one that is based on consumer insights, brand alignment and research that shows ad campaigns featuring mascots are 37% better positioned for greater market share,” stated Raki Phillips, CEO of Ras Al Khaimah Tourism and Development Authority.
“This was reinforced with a YouGov survey that validated that the presence of the cat in our campaign resonates with our target audience and adds to its likeability with scores of up to 90% among tested campaigns in all markets. This creative campaign will help put the Emirate on the map for new tourists, with the help of a fascinating and memorable character, who was once a real-life and beloved icon in the Emirate”, stated Raki Phillips, CEO of Ras Al Khaimah Tourism and Development Authority.”
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