TOKYO — Nissin Food Products Co. not too long ago launched “Cup Nyadle,” a brand new line of Cup Noodle merchandise that permit individuals to play with the cat character “Nyadle” on its web site by taking an image of the cat on the lid with their smartphones.
Cup Nyadle went on sale on Sept. 1 and has develop into a social media hit with individuals wanting to gather the uncommon Nyadle in a complete of 24 varieties.
In 2021, contemplating the setting, the corporate eradicated lid-closing stickers used to briefly shut the noodle merchandise once more after sizzling water has been poured into them. They had been changed with “W Tabs” with two openings in order that the lid may very well be simply stored closed with out the stickers. Since these tabs appear to be a cat’s ears, the meals big began a challenge to attract a cat’s face on the again of the lid.
With the latest product, the cat illustration has been upgraded to a model that permits clients to maintain a digital cat by linking it to their smartphones. The lid of the goal merchandise is labeled Cup Nyadle, and its gross sales will reportedly finish when all these merchandise are bought out. People can play with Nyadle on the web site till the tip of this yr.
On X, previously referred to as Twitter, customers have posted feedback reminiscent of “I received a cat with a humorous face” and, “It’s been some time since I purchased Cup Noodles,” whereas additionally introducing the faces of the Nyadle they’ve obtained.
An organization spokesperson stated, “We are comfortable that so many individuals are having fun with the (Nyadle) product.”
This Mainichi Shimbun reporter additionally purchased a cup of the noodles. Flipping the lid, “Ojisan (uncle) Nyadle” appeared. The character had a really delicate face, however when the reporter linked it to the web site, a contented expression appeared on its face.
(Japanese unique by Naoko Furuyashiki, Business News Department)
