SAUSALITO, CALIF. — Pure Cravings introduced a brand-new wet cat food line: Minced Tuna. The brand-new line consists of 5 ranges, all of which are created with human-grade fish that go through stringent mercury screening.
Founded by Sean Wittenberg and Bryan Boches, creators of global seafood brand name Safe Catch, Pure Cravings uses mercury-testing innovation to cat food. According to the business, mercury levels in cats that are fed fish-based diet plans are five-times greater than those of people. Such raised mercury levels can cause hyperthyroidism and kidney failure, according to Pure Cravings.
To address this “mercury problem,” the business quickly evaluates all its fish to guarantee stringent limitations. The business evaluates every salmon and tuna, along with every catch of smaller sized fish like sardines and mackerel, to a limitation of 0.07 ppm, a level far lower than typical mercury levels discovered in basic fish-based cat foods presently on the marketplace, according to Pure Cravings.
“Mercury levels in fish can vary widely,” Wittenberg said. “Two identical tuna of the same species and size can vary in mercury up to 10 times. The only way to protect cats from mercury variance is to test every single tuna and salmon, and every catch of sardines and mackerel. Pure Cravings’ mercury-testing technology sets a new, unmatched standard for the pet food industry. Pure Cravings is the only brand to test each and every can of cat food to a strict mercury limit.”
Pure Cravings’ items are human-grade and made with entirely wild-caught, sustainably sourced fish.
The business’s brand-new Minced Tuna line provides 5 dishes: Tuna Loin, Salmon, Mackerel, Sardine and Chicken. Each canned formula consists of a tuna base coupled with an extra protein. The brand-new line is created with 100% mercury-tested fish and is devoid of grains, GMOs and gum ingredients.
The brand-new canned cat food is available through Pure Cravings’ e-commerce platform.
Read more about brand-new family pet food and treat items.
