Cycle & Carriage Singapore is presenting the ORA Good Cat 03 Electric Vehicle to the Singapore EV market with a lively cat-inspired campaign that consists of a mascot and cat puns to leave from the convention of smooth car launches.
The campaign was performed in partnership with imaginative firms designory and Havas Media Singapore which utilizes numerous feline mascots all called Good Cat to personify the ORA vehicle’s eco-friendliness, design and efficiency.
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“We were deliberate in depicting the lively side of the ORA Good Cat 03 Electric every action of the method – from its trendy style to its saucy name,” said Dawn Pan, primary running officer of multi-franchise operations, Cycle & Carriage Singapore.
“We’re thrilled to infuse the EV market with new life, bringing the ORA Good Cat’s vibrant charm to our active and young-at-heart consumers through an exciting campaign,” she continued.
The cat mascots will be positioned in comical circumstances to display its naughty feline shenanigans to link the effective and lively nature of automobile development for the ORA Good Cat 03. One of the posters reveal a cat sleeping on top of the car’s hood with the tagline “Dogs are man’s best friend. Cats are mankind’s ally.”
“There’s nothing like cats, and a Good Cat at that, to inspire refreshing and electrifying ideas. The team has certainly created many wonderful meow-ments working with cats,” said Joyce Chen, handling director of designory Singapore.
The campaign will cover throughout digital, social, OOH and radio platforms, said Louise Koh, basic supervisor of Havas Media Singapore.
To celebrate the launch of the EV, a convoy of ORA Good Cat 03 Electric automobiles have actually started an eight-day experience covering over 4,000km throughout Thailand, Malaysia and Singapore, which will culminate in an arrival at Cycle & Carriage Singapore’s Alexandra Road display room.
Similarly, Samsung likewise utilized our feline pals in a campaign they carried out in April this year. Samsung and imaginative company BBH Singapore have actually collaborate to highlight how Samsung’s latest flagship television can “wow” even the world’s grouchiest cat in its latest international campaign.
Created by BBH Singapore, the campaign video begins with the cat Bebo at the terrace viewing a new Neo QLED 8K being provided – and responding with a “wow”. Unsure of what has so pleased Bebo, his owner starts a series of significantly sophisticated and desperate efforts wanting to make the cat state “wow” once again. Just as absolutely nothing works and the man will quit, he turns on the Neo QLED 8K, and the rest is history.
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