Now Pet Parents Can Give Cats of All Ages What They Want With New Kitten Food;
Cat enthusiasts will do anything for a kitten. Their appeal and charming quirks are difficult to withstand, and their existence and love supply advantages for animal moms and dads too. According to a recent study1by the SHEBA brand name, almost 80% of Gen Z animal moms and dads have an enhanced sense of wellness and satisfaction when owning a kitten. When a kitten switches on its appeal, there is no reversing – a lot so that one in 4 cat owners dislike cats and still can’t withstand, according to the very same study1.
Because we understand cat moms and dads will do anything for their kitten, the SHEBA brand name has actually broadened its portfolio with SHEBA® PERFECT PORTIONS™ Wet Kitten Food, now providing cats of any ages what they desire. Available in 2.64-ounce trays, the brand-new SHEBA Kitten is available in 2 flavours – Savory Chicken and Delicate Salmon – and can be discovered across the country in-store and online at significant sellers such as Amazon, Chewy, Walmart, PetSmart, and more.
“We know the power that cats hold over their people,” said Jean-Paul Jansen, Vice President Marketing, Mars Petcare. “The SHEBA brand puts cats at the heart of everything we do. With the expansion into thisnew kitten product line, we’re continuing to create premium offerings to build a lifelong bond between cats and their owners from the start.”
SHEBA Kitten provides a line of meals crafted with genuine, quality chicken or fish in a soft, simple to chew loaf texture. Pet moms and dads will discover a sense of relief understanding they are offering tasty and healthy mealtimes with their kitten by serving 100% total and well balanced nutrition through this brand-new line of product. It supports a healthy body immune system, strong bones and growing muscles, promotes healthy brain advancement with DHA, and is enhanced with vitamins, minerals, and necessary nutrients for growing felines.
YOU’LL DO ANYTHING FOR A KITTEN
To commemorate the brand names’ growth into the kitten life phase, the SHEBA brand name is releasing a brand-new incorporated marketing campaign rooted in the insight1 that a person in 4 cat owners dislike cats and still can’t withstand. Developed by AMV BBDO, the imaginative work highlights what all of us understand – that cat moms and dads will do anything for their kittens.
AMV BBDO Creative Partners Polina Zabrodskaya and Andre Sallowicz state, “This insight confirms that people will do anything for their kitten – including enduring sneezing, itching, and swelling – all in the name of love; we wanted to capture this portrait of cat ownership and celebrate the willingness to give in.”
The campaign consists of 3 15-second movies and print advertisements, showcasing kittens switching on their beauties for SHEBA and the withstanding love of their moms and dads, PR assistance and social influencer engagement. The movies will stumble upon digital and social networks, and the advertisements will appear throughout 100 OOH screens near big drug stores in New York City, speaking with kitten owners as they might be purchasing items to help handle their allergic reactions, and providing them a discount rate off of SHEBA items.
For more info on SHEBAPERFECT PARTS Wet Kitten Food and the brand name’s complete portfolio of items, check out Sheba.com, or follow the brand name on Instagram, Facebook, Twitter or TikTok.
1This research study was carried out by KRC Research from January 26– February 1, 2023 by means of an online study of a representative sample of 1,001 U.S. adult cat owners ages 18 or older.
Source: AMV BBDO
