Two years after the preliminary run, McDonald’s has introduced again its viral cat mattress for the Chinese market, this time with an upgraded design. Inspired by McDelivery bags, the brand new cat mattress/bag can be utilized as a backpack or tote bag to move your feline pals. In all three designs, cat flaps are supplied so pets can enter or exit – or just stick their heads out throughout transit.
500,000 cat beds are available as free gifts for anybody ordering supply of a particular 2-person meal by the McDonald’s app between the fifteenth and nineteenth of November. The subject #麦当劳猫窝# (“McDonald’s cat bed”) has 140 million views on Weibo, China’s Twitter-like microblogging platform. Meanwhile, customers who share pictures of cats (not restricted to actual cats, photos or motifs of cats are additionally accepted) with McDonald’s paper baggage on Weibo together with the hashtag will enter a prize draw to win one of many new saggy cat beds.
Back within the winter of 2021, McD’s launched its first series of cat beds for the Chinese market. The design of those cardboard first-generation cat beds was impressed by containers of McD’s basic burgers together with the Cheeseburger, the Big Mac and the Filet-O-Fish. With the earlier subject #能睡猫的汉堡盒# (“burger boxes that cats can sleep in”) gaining 55.22 million views on Weibo, it appears McDonald’s has outdone itself with the brand new cat mattress.
Cat beds are common amongst pet-related campaigns. Last yr, KFC teamed up with ZEZE for a chicken-shaped cat mattress nicknamed “chicken coop”. This was a correct plushy cat mattress, however was restricted to 60,000 items and clients wanted so as to add an additional 20 RMB (2.76 USD) to get it. PC big Lenovo, milk tea chain CoCo and wholesome meals model CHLOECHAN (Baoji Dujiaoshou) all launched cardboard cat beds prior to now 2 years. Comparatively, the brand new launch from McDonald’s is extra practical with its transport perform, however much less dear or scarce than KFC’s plushy mattress and generally is a excellent present to pet homeowners.
