In H1 2023, iGaming manufacturers, collaborating with Affilka by SOFTSWISS, harnessed its energy to attract in over 10 million new gamers by way of associates. SOFTSWISS, a number one tech firm providing top-notch options for iGaming, shares the product efficiency outcomes derived from the information spanning 240 Affilka’s shoppers.
In the primary half of the 12 months, 43.7 thousand new affiliate accounts had been registered, constituting a big quarter of all affiliate accounts ever reсorded within the platform’s operational historical past since 2018. This determine showcases substantial development, almost 2.3 occasions better than within the corresponding interval of the earlier 12 months.
The rise in new affiliate accounts has catalysed an much more speedy growth in new participant registrations. When evaluating the primary halves of 2023 and 2022, this indicator has surged by over 2.4 occasions. This determine highlights the pivotal function of efficient affiliate administration in driving iGaming success.
The variety of clicks on referral hyperlinks has demonstrated probably the most spectacular development amongst all Affilka’s indicators, surging by 8.7 occasions between H1 2022 and H1 2023. “This surge occurred both due to the increase in the number of affiliate partners and the advancement of the brands powered by Affilka. Operators grow, enter new markets, and try to work with new types of traffic and new affiliates,” explains Anastasia Borovaya, Head of Affilka by SOFTSWISS.
Shifting focus to the monetary efficiency indicators of Affilka, it’s value noting their constant pattern of development all through the analysed interval. Notably, the affiliate GGR elevated by 79.2%. Concurrently, the participant deposit quantity and affiliate funds each surged, increasing by 90.4% and 60% respectively.
Anastasia Borovaya, Head of Affilka by SOFTSWISS feedback: “In our commitment to maintain a traditionally high level of service, even with a growing number of clients and their affiliates, we have expanded our team almost by a third over the past year. As for now, we are engrossed in expanding the traffic reporting scope, which involves providing in-depth analytics regarding clicks. The Affilka team is working on further enhancing our commission constructor, despite it having already established itself as the market’s most adaptable option.”
Affilka by SOFTSWISS is gearing up for the upcoming SBC Summit Barcelona 2023, becoming a member of the modern SOFTSWISS lineup. At stand CG58, the Affilka group plans conferences with their present companions, potential shoppers and B2B platform suppliers.
About SOFTSWISS
SOFTSWISS is a global iGaming firm supplying licensed software program options for managing playing operations. The professional group, which counts 1,400 workers, relies in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a variety of gaming licences and supplies one-stop-shop iGaming software program options. The firm has an unlimited product portfolio, together with the Online Casino Platform, the Game Aggregator with hundreds of on line casino video games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the primary on the planet to introduce a Bitcoin-optimised on-line on line casino answer.
