KARMA share their insights into the general campaign:
On the cat world: Basically everybody enjoys cats, so we liked the concept of a cat world. At the exact same time, we required to highlight the item’s selling point, so we created the concept that the sun had actually vanished and the world is a nighttime wonderland where a number of the plants have actually progressed to have a wonderful radiance.
On selecting animation: We felt that 3D character animation, together with specifically charming cats, might actually catch the hearts of the audience. Vivo’s previous commercials were formerly more likely to the timeless movie TVC, and the customer wished to attempt something various. They were basically offered on the principle from the start.
On the difficulties: The primary imaginative obstacle was to narrate that was carefully associated to the crucial selling point of the item, all the while making certain that the circulation felt fresh, and not too stiff. In regards to production, it was a tight schedule and there’s constantly possible difficulties with worldwide time distinctions in between the customer, company, and animation group. Thankfully, it was a communicative and cooperative procedure, and whatever went efficiently.
On the result: The initially movie was so well got that the customer chose to continue with the follow up therefore far that’s likewise been preferred. The outcome surpassed everybody’s expectations and the audience definitely enjoyed them both! I believe that’s down to excellent animation, a heart-warming story, and the super-cuteness of the cats.
