Doja Cat has actually coordinated with Skechers for their Uno campaign. (Skechers)
Doja Cat has actually coordinated with Skechers to develop a renowned Y2K and anime-inspired campaign.
The artist has actually ended up being the brand name’s first-ever Artist-in-Residence and has actually reimaged the Skechers UNO tennis shoe.
The reimaged UNO tennis shoe is now available to shop in-store and at skechers.com or skechers.co.uk.
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Doja has actually produced the brand-new campaign with the brand name which include a reimagined Skechers UNO tennis shoe.
She makes use of motivation from Y2K design, anime battle scenes and cyberpunk aesthetic appeals, as she is seen fighting herself with 2 opposing identities.
According to the rap artist, the concept originated from “the different UNO colors and which UNO gives you the most power”.
They’re available in a variety of colourways, with Doja going with a neon green and neon pink in the campaign.
The clip sees the 2 characters fight it out, fighting-game design, with the rap artist stating: “For all the different sides of you, there’s Skechers UNO.”
Fans of the artist are raving about the partnership and visuals, with one commenting: “She is perfect for this.”
Another fan said: “This is awesome, can someone please Doja Cat in an anime series or video game? She would be a great voice actress for a game or anime series.”
Somebody else echoed this, composing: “I want this ad to be a whole show … she eats up everything!”
While another compared it to a cult-favourite, stating: “This is so Scott Pilgrim vs. the World and I love it!!!”
Discussing the collab with Hypebae, the artist said she’d use the UNOs “to rehearsal” since they’re “very comfortable and a good shoe for all day”.
And included that if the tennis shoes might play among her tunes it’d be “Juicy” since “there’s so many colour options and that’s a very colourful video”.
To shop the Skechers Uno collection head to skechers.com or skechers.co.uk.
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