Doja Cat has actually been revealed as Skechers’ first-ever Artist-in-Residence.
The rap icon is fronting the brand-new campaign for Skechers Uno as the famous shoe brand name brings her on board for the very first in what is a scheduled series of partnerships. The idea behind the campaign takes its stylistic hints from Y2K, cyberpunk and anime, as Doja fights her doppelgänger whilst showcasing the Uno collection.
“Building out this campaign and a new world for the Uno with my creative director Brett Alan Nelson and Skechers has been amazing,” said Doja. “This is just the start. I look forward to sharing more of what we’ve been creating soon.”
The campaign came together in cooperation with Doja’s personal imaginative director, Brett Alan Nelson. “I was super inspired by the idea of the different Uno colors and which Uno gives you the most power,” said Nelson, who has actually worked thoroughly with Doja on, to name a few things, her closet for her big programs at Coachella in 2015. “We reference old school anime fight scenes within a battle of ‘Doja Cat vs Doja Cat’ and the ultimate theme is that in the end we will never follow another’s footsteps.”
Skechers themselves, on the other hand, imagine the link-up with Doja as a long-lasting relationship. “Last week Doja Cat shared that she’s our first Artist-in-Residence while wearing a dress designed with deconstructed Skechers Uno footwear,” said Michael Greenberg, the business’s president. “Her Skechers campaign is the next illustration of Doja Cat bringing her unique creative influence and fashion-forward inspiration and style to Skechers. As an artist in both the music and fashion worlds, Doja adds a unique perspective to our organisation.”
The news comes simply days after Doja made a fittingly feline appearance at the Met Gala. She continues to work on her 4th studio album, which has a working title of Hellmouth. In remarks made in 2015, she mentioned rave music and culture as an essential impact on her brand-new product. “I know that’s kind of the trend at the moment,” she informed CR Fashion Book, “but I loved that stuff as a kid and now that I can express it (obviously, I couldn’t buzz my head and wear a furry bra and have a belly button piercing back then), I’m sort of embracing that. That’s kind of a hint to the album. Rave culture, not house.”
