Doja Cat is the brand-new face of Skechers, and the tennis shoe business’s latest advertising campaign sees the pop star face off versus herself — have a look at the advertisement listed below.
Released on Friday (April 28), the anime, cyberpunk, and Y2K-influenced commercial for the shoes brand name’s latest item, the UNO tennis shoe, which retails for $80, highlights the “dueling light and dark sides of Doja’s personality” versus each other in an anime-style fight.
“Building out this campaign and a new world for the Uno with my creative director Bret Alan Nelson and Skechers has been amazing,” Doja said in a declaration. “This is just the start. I look forward to sharing more of what we’ve been creating soon.”
Nelson included: “I was super inspired by the idea of the different UNO colors and which UNO gives you the most power. We reference old school anime fight scenes within a battle of ‘Doja Cat vs. Doja Cat’ and the ultimate theme is that in the end we will never follow another’s footsteps.”
Earlier today, Skechers revealed Doja Cat as its very first artist-in-residence. The rap artist shared the news by means of a post on Instagram, using a custom-made one-piece made totally of Sketchers by Ohio-based designer FriskMeGood.
The rap artist later on used her attire and the kicks to the Time100 Gala to mark the start of the collaboration.
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“Skechers has given me a new canvas to create,” the “Juicy” rap artist said in a declaration to Rolling Stone. “I can’t wait to show everyone what we are building.”
While the precise tennis shoes she used at the gala aren’t available, a comparable variation can be acquired now online and in Skechers retailers. The kicks can be found in a range of 10 colors, in addition to medium and large widths. They likewise have an integrated, covert one-inch heel.
In associated news, Doja Cat was among the couple of artists and performers to receive an award from the 27th Annual Webby Award event. As well as the Planet Her rap artist, Rihanna, SZA and more were picked.
“This year’s Webby Winners speak to the incredible potential of the Internet and the people who shape it.” Claire Graves, president of The Webby Awards, said in a declaration. “They have set the benchmark for excellence in their respective category and are an inspiration for us all to continue striving towards a more connected and creative digital world.”
