Doja Cat is preparing for the release of her brand-new single Attention — which is the first of all her highly-anticipated 4th studio album.
On Wednesday, the singer/rapper shared a sneak peek clip of the spooky brand-new video that’s set to drop on Friday, June 16.
The teaser reveals fans yelling for the edgy lyricist while faceless figures get into the poorly lit streets.
The Grammy Award-winner’s upcoming album will be ‘rap just’ unlike her 2 previous pop tasks — which she formerly called ‘cash-grabs.’
Straight off the top, passionate fans can be seen connecting towards the video camera, while a muddled mix of their yelling and the constant, unwinded beat of Attention play aloud.
Once a professional photographer appears in the middle of the crowd, there are noises of a cam snapping pictures to assist with the effect of the shots altering.
There’s then are a number of unusual pictures of individuals, who seem almost faceless, walking along a street towards the video camera shot.
‘Look at me, take a look at me,’ Doja raps in the brief clip, prior to she lastly makes a look, which is followed by her singing, ‘Are you looking?’
The teaser ends with the main release date of the brand-new track: ‘6.16.23.’
Known to be a chameleon when it concerns her style, looks and artistry, Doja showcased her toned midriff in a small white leading below a black leather sports jacket.
She layered silver chain around her neck, some which dropped over her exposed stomach, while the more popular ones were more secure around her neck.
The Los Angeles native has actually been understood to use long, wild-colored wigs in the past, however for Attention she’s chosen to choose her bleached buzzcut.
While the title of the brand-new studio album is unidentified, Doja has actually evaluated the waters by sharing such prospective concepts.
She proposed ‘Hellmouth’ and ‘First Of All’ in the lead-up to the main release throughout an interview with Time.
She would then stimulate speculation for the brand-new tune on Tuesday by publishing the cover art, a graphic with blood drops that didn’t reveal the track’s title, however the pre-save link provided the name away.
During the making of the untitled record she promised that there would be a lot more rap compared to her previous releases.
In an interview with Variety in February 2023, Doja admitted she set out to produce a manly follow-up to her 3rd studio album, Planet Her (2021).
Musically, the album will be mainly focused around hip-hop and R&B categories, which marks a departure from the pop-driven noises of its predecessor.
The Love To Dream star has actually been riding high given that Planet Her dropped in 2021.
It reached top in New Zealand and landed inside the leading 10 in a lots other nations.
The album is called after an imaginary world developed by Doja and includes tracks with Ariana Grande, The Weeknd, SZA, Young Thug and JID.
It invested 4 weeks at second on the Billboard 200 chart in the U.S.
It is the highest-peaking album of her profession, which started when she signed a recording agreement at the age of 17.
Kiss Me More (including SZA) was launched as the lead single off of Planet Her 2 months prior to the album drop.
You Right (including The Weeknd) wound up being the 2nd authorities single in tandem with the record’s release.
Planet Her wound up being the fifth-most-streamed on Spotify on an international basis and the 2nd greatest for a female artist.
Over the course of her profession, Doja Cat has actually been chosen for 16 Grammy Awards, winning when for Best Pop Duo/Group Performance for Kiss Me More (including SZA).
