Axelle/Bauer-Griffin/FilmMagic
She’s back! Doja Cat‘s long waited for brand-new single “Attention” was formally launched on Friday (June 16).
“Look at me, look at me/ You lookin?” she asks on the track, which got here together with a video that puts a spooky twist on popularity.
The star revealed the tune on Twitter previously in the week, publishing the release date along with the matching cover art including a bloody, upside down letter “A” — which she has since called a “placeholder.”
Leading as much as the drop, Doja had actually been sharing some The Scarlet Letter-themed tips, tweeting back on May 24 that “scarlet was here” together with the very same blood drop emoji. On June 9, the emoji made another look with the tweet, “scarlet’s watching.” Finally, over the weekend, she wrote, “let myself heal, scar finally sealed.”
Doja is likewise dealing with revealing a full-length album. While she has yet to reveal a title or release date, the task would follow her 2021 advancement LP Planet Her, which peaked at No. 2 on the Billboard 200 albums chart dated July 10, 2021, and produced a variety of lasting hits consisting of “Need to Know,” “Woman,” “Ain’t S—” and “Get Into It (Yuh).”
Listen to “Attention” completely and view the video listed below.