MIAMI, June 21, 2023 /PRNewswire/ — Cool Cat, a rejuvenating line of low-calorie shimmering mixed drinks making red wine more friendly and inclusive for the next generation of red wine drinkers, has actually designated Brian Smith as its brand-new Chief Commercial Officer. In this function, he will be accountable for leading all business functions, consisting of sales and circulation method, nationwide accounts, trade advancement, and field marketing.
Most just recently, Brian led the Sales group at Canteen Spirits where he was accountable for providing volume and circulation development through enhancing path to market and to help build a strategy to launch Cantina Margarita in choose states. Prior to that, he invested 7 years with Pabst Brewing Company as Chief Sales Officer, where he led a 170-person high carrying out group, and Executive Vice President of National Accounts, handling all offering efforts with the biggest on- and off-premise merchants. Brian brings the capability to structure a customer-focused group while hiring and establishing leading skill. He is a culture champ that has remarkable enthusiasm for instilling high requirements and worths throughout the sales group.
Brian likewise acted as Vice President, Key Accounts, for Mark Anthony Brands, earning a promo after 3 years to Sr. Vice President, Sales. In this position, he was accountable for general sales method and execution, while building a top-selling sales organization. Brian started his profession in the beer business, spending 9 years with Coors Brewing prior to delegating end up being General Manager of Gold Coast Beverage, where he managed a group of over 200 individuals offering a broad portfolio of beer brand names.
“Brian signs up with Cool Cat at a vital time and will be vital in driving our sales method and future brand name development,” said Founder & CEO Rocco Venneri. “After just 3 years in business, Cool Cat is making its mark as a leading RTD in the red wine classification amongst numerous leading nationwide accounts, however there’s a lot more work to be done. Brian’s comprehensive market understanding, relationships, and general method will be a huge property to our group.”
“I think in the power and capacity of the Cool Cat brand name and conference with the group verified my desire to be here, said Smith. “Wine drinkers have actually long been underserved in the RTD space, however quickly Cool Cat will be their tasty option!”
Brian made a BS in Economics & History from Florida State University, where he now acts as a visitor speaker – a function he likewise delights in at the Dedman School of Hospitality.
Brian presently lives in San Antonio, TX with his spouse Adrienne and their children, Campbell & Mallory.
A Gold Medal winner at the 2023 San Francisco World Spirits Competition, Cool Cat naturally seasoned shimmering mixed drinks – available in Original (Elderflower Mint Lime) Citrus, Berry, and Grapefruit tastes – include a base of California gewurztraminer, walking stick sugar, and are naturally gluten complimentary. At 6.9% ABV they are a much better option to numerous other liquors, including simply 140 calories and 2 grams of sugar per 12-ounce can.
All 4 shimmering mixed drinks are available for purchase online at drinkcoolcat.com, Drizly, Gopuff, and in choose on-and off-premise places in 24 U.S. states. To discover a store near you, go to All Store Locator.
For more info, follow the brand name @drinkcoolcat on Instagram, Facebook, LinkedIn and Spotify, or go to www.drinkcoolcat.com.
About Cool Cat
Cool Cat is a minority established, owned, and ran drink way of life business developed in 2018 in Chelsea, NEW YORK CITY. Launched in April 2020, Cool Cat Sparkling Cocktails are presently dispersed online and choose merchants in 24 U.S. states. Discover the brand name online at drinkcoolcat.com or on Instagram and Facebook @drinkcoolcat.
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SOURCE Cool Cat Sparkling Cocktails
